Page 10 - Designing Ways 259
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TRADE WINDS




               Ambiente Trends 23+ focus on sustainability, unexpected new

                                         creations and design icons



                rankfurt am Main, September   suitable  products  for  Ambiente  2023   lovely and soft nuances. The micro-colour
                2022: Ambiente Trends 23+ offers   exhibitors. These will be presented to   themes allow for individual interpretations
           Fan overview of new products from   the international trade fair public at the   and focal points ranging from cool
           the entire consumer goods sector. New in   Trend Show from 3 to 7 February 2023.   to intense, from neutral to eccentric.
           2023 are the trends for New Work and the   "After two years in a state of emergency,   Multi-coloured and shimmering tones
           modern workplace. The first place to go   the signs are noticeably pointing to a   dominate, as do iridescent rainbow effects
           to experience the trends live is the Trend   new start. In our research, we have found   or wet looks.
           Area in the foyer of Hall 4.1. From 3 to   powerful living themes that answer the   In terms of materials, the focus is on
           7 February 2023, the area will offer both   pressing questions of our time in very   abstract, alien shapes and unconventional
           trade visitors and exhibitors valuable   different ways. What they all have in   surfaces.  The  dissolution  between
           inspiration and daily lectures to help them   common is a close connection to people,   analogue and digital, real and virtual
           delve even deeper into the trend worlds.  their feelings and their experiences," says   worlds is also being pushed forward.
             The Ambiente Trends 23+ stand for   Annetta  Palmisano, trend  bureau bora.  The convergence of craft and technology
           living worlds that offer new sensations   herke.palmisano.           brings forth new products.
           and  experiences.  The  three  trend                                   As a living theme, unknown big spaces
           worlds provide new impulses, stimulate   unknown beauty_strange + gracious:   between words surprising solutions in
           creativity and invite you to adopt   mixed  reality  aesthetics  meets  the   store: "Here, the focus is on fascinating
           unusual perspectives. In doing so, they   unknown                    colour schemes and unexpected aesthetic
           tie in with developments of previous   unknown beauty_strange + gracious is   solutions. Situational patterns, ambient
           years and convincingly take them   the name of the first of the three trends.   reflections  and  the  play  of  light  and
           further. In particular, sustainability and   Here, the longing for new, surprising   shade create remarkable visual effects.
           the associated material research, new   experiences plays a decisive role. This   From  extravagant to  bizarre,  always
           aesthetic solutions, craftsmanship and   trend reflects a living theme that combines   extraordinary and glamorous in a special
           digital innovations can be found.  unconventional grace and incredible new   way." Palmisano sums up this trend.
             On  behalf  of  Messe  Frankfurt,  the   creations. The unexpected makes its way
           trend  bureau  bora.herke.palmisano  into the familiar living environment here.  calming nature_careful + pleasant: New
           will pick up on the relevant trends in   The unknown beauty_strange +     vitality meets closeness to nature
           the consumer-goods sector and, on   gracious colour palette features intense,   The second trend, calming nature_
           the basis of the trend themes, select   extravagant colours alternating with   careful + pleasant, focuses on the calming
                                                                                power of nature. Organic shapes, gentle
                                                                                colours and a careful use of resources
                                                                                are just as much the focus here as the
                                                                                relationship between man and nature.
                                                                                Organic shapes and designs are supported
                                                                                by soft colours.
                                                                                  The  colour  palette  focuses  on  natural
                                                                                tones, which have a particularly gentle
                                                                                effect with their delicate pigmentation.
                                                                                The cooler orientation features shades
                                                                                from the plant world, while the neutral
                                                                                range shows stone and metal shades.
                                                                                Moss, clay and a rosé nuance determine
                                                                                the warmer expression.
                                                                                  More and more, calming nature_careful
                                                                                + pleasant blurs the boundaries between
                                                                                technology, research, art and craft. The life
                                                                                cycles of materials provide an important
                                                                                source of inspiration. New solutions are
                                                                                offered, for example, by waste materials
                                                                                that become new raw materials.
                                                                                  Nature is always included in this trend
                                                                                world, including in the office: the working
                                                                                environment also benefits from a clear,




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