Page 41 - Designing Ways 267
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shows at a glance how the right paint
           colour choices can really pull a room
           together. The main colours in the
           shoppable apartment, Sun Kissed (Y3-
           A1-2), Bleached Baobab (Y2-C2-2),
           Baked Earth (O4-B1-1) and Blue Grace
           (B4-B2-1), are drawn from Plascon’s
           2023 ‘Bringing it Home’ colour palette,
           a  selection  of  soothing  hues  inspired
           by the natural landscapes of South
           Africa that bring warmth, hope and a
           celebration of nature to interior design
           directions. Accent colours featured
           in the apartment, also from the 2023
           colour palette, include Safari Sun (O7-
           C1-1), Green Glass (81), Yellow Mystery
           (Y4-B2-1) and Red Flame (R7-A1-1).
             The two iconic South African brands
           will  also  be  running  a  competition
           as part of their ‘Bringing it Home’
           shoppable apartment experience at
           both Decorex Cape Town and Decorex
           Joburg. Visitors to the shows can style
           the space their own way, snap a picture,
           and tag Plascon and Superbalist, for


                                                                                a chance to win all of the Superbalist
                                                                                furniture and decor products in that
                                                                                room, and one of your own rooms
                                                                                painted in a Plascon colour of your
                                                                                choice. One winner will be selected in
                                                                                Joburg and one in Cape Town.
                                                                                  ‘We’re always looking for innovative
                                                                                ways to make the experience at
                                                                                Decorex one to remember,’ says Suvasin
                                                                                Moodley, head of decorative marketing
                                                                                at Plascon. ‘We hope that this exciting
                                                                                new  stand  will  make  the  experience
                                                                                a more personal one, enabling them
                                                                                to take a hands-on approach to their
                                                                                design needs.’
                                                                                  ‘We’re so proud to create a unique,
                                                                                interactive shopping experience that
                                                                                brings  our  online  world  of  style  into
                                                                                our  physical  world,  and  showcase
                                                                                Superbalist’s wide range of homeware
                                                                                offerings’  says  Superbalist  Chief
                                                                                Marketing Officer Zubair Noor.
                                                                                  The   Plascon  x   Superbalist
                                                                                collaboration marks Plascon’s most
                                                                                recent involvement in Decorex, after
                                                                                nearly 30 years of longstanding support
                                                                                of the leading decor and design platform
                                                                                in South Africa.            dw

                                                                                        www.decorex.co.za
                                                                                        www.plascon.co.za





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