Page 10 - Designing Ways 238

TRADE
WINDS

Promac expansion
to mark 30th

anniversary

romac Paints, privately-owned
South African paint producer
Pand a leading manufacturer of
quality paint and coatings, has expanded
its operations with the installation of
additional automation and capacity at its
Silverton, Pretoria plant.
After the company’s new expansion,
and the acquisition of the 51-year-old
Cedar Paints two years ago, Promac Joubert, who joined in 2005, has played environmental consideration, Promac
now has an impressive total production an invaluable role. holds ISO 9000:2015 accreditation since
capacity of 60 million litres. The company is now a household name 2003, Agrément Certification for some
The company has come a long way in South Africa with over 50 registered of its special purpose products, and is a
since it was founded in 1991 by Vaughan trademarks and hardware outlets committed and enthusiastic member of
Prost and Stephen Reinecke. Armed nationwide. Promac’s wide range includes the South African Paint Manufacturing
with experience in paint raw materials, the respected MicaGuard textured Association (SAPMA). Promac co-
quality assurance, as well as production coatings, Easycoat range of paints, RB10 founder and director, Stephen Reinecke,
and planning, the two lifelong friends primers and strippers, Dimensions acrylic serves on both the SAPMA management
back then saw an opportunity to stand coatings, I-Paint and Harris brushes, and executive committees.
out in what was a highly fragmented primers, wood strainers, roof protection, The Promac brand is also well
paint industry with over 400 registered and special custom-made coatings for established in Namibia, where it has been
paint producers. The founders’ aim was contractors. The Promac market is diverse manufactured under licence for the past
to establish not only a brand, but also and includes property-owners, architects, 20 years by ISO 9000:2015 company,
provide quality paints at affordable prices. building contractors, and the mining Coral Coatings, which has Barend Koch
And growth in sales now driven by board sector. The company is committed to as owner and MD. dw
member, Andrew Cottrell, who joined provide information and solutions to
the company in 2003 - has continued property-owners, retailers, architects, and www.promacpaints.co.za
to reflect customer appreciation of the designers, to upgrade their expertise and
Promac philosophy. Financial control also boost the image of the coatings sector.
has been vital for the company’s strategic With vast experience and a strong
growth – particularly in pandemic times focus on essential business activities and
– and here the fourth director, Johan

10 Issue 238 • dw