Page 2 - Designing Ways 239

Silestone Loft.

Beauty and
sustainability go Corktown Loft Series
hand in hand.

Cosentino marks a turning point with the
launching of its new Silestone® with
HybriQ+ technology®.

“More beauty. More sustainability. Less impact.” The new
Silestone® is defined by these three guidelines. The flagship of the
Almeria-based company has begun a journey of no return. A
journey forward. A journey that will revolutionise the market for
architectural surfaces, radically transforming the industry.
The world's undisputed leader in quartz surfaces has just launched
the new Lo series, a series of 5 industrial-looking colours
reminiscent of cement, which aims to capture the essence of five
neighbourhoods with an industrial look that have become world
trendsetters.
Cosentino seeks to establish this series as a new standard, a new
benchmark in this new normality in which a kitchen has become
even more the soul of the home and a place where we spend
more time than ever. Thanks to this series, we will be able to
transform our kitchen into a space full of character,
functionality, beauty and sustainability.
The brand presents the new colours as a sensory journey through
these five neighbourhoods and recreates the spirit of each one of
them through its materials. A journey that begins in bustling
Camden, with its eclectic style and reminiscent of eighties punk. It
goes on to the warm Poblenou, the smoothest colour in the
series, which embodies the so ness of the sun-drenched
Mediterranean neighbourhood. Crossing the ocean, the journey
moves on to New York, the birthplace of the Lo movement, and
makes a stopover in Seaport, a seafaring and commercial district
that names the most emblematic grey in the series, a colour
which seems to be sprinkled with sea salt. From there, the journey
heads to Soho and reaches the north of Little Italy. Nolita is the
fourth colour in the series, and it is elegant, almost white and as
full of nuances as the cement that cover its streets. Detroit is the
final destination, where Corktown features an enigmatic and
sophisticated black with rusty touches distinctive of the Motor
City whose history seems to recall that of a failed Miss America.
This journey of the senses is the driving force with which Cosentino SILESTONE LOFT:
is launching an ambitious campaign, as different from what has Seaport Loft Series
been seen before in the industry as its Lo series with the new A PURELY
HybriQ+ technology®.
URBAN SERIES

The new More Taking care of
normality Sustainable the value chain
The next generation of Silestone ® All Silestone ® colours with HybriQ+ are Cosentino has taken a step forward in
sets the new standard for both manufactured using only renewable reducing silica in its products to make
Silestone ® and the market by energy, recycled water and circular handling and manufacturing safer. All
® creating a new paradigm of economy. In addition to this, HybriQ+ products with HybriQ+ contain
contains a minimum of 20% recycled
a maximum of 10% crystalline silica.
sustainability and safety.
materials, such as glass.
More Same Committed
Beauty Quality to the future
Its new hybrid composition of It maintains all the quality, durability Among many other initiatives, Cosentino's
minerals allows for e­ects never seen and warranty features that have made agenda is in line with the SDGs 2030.
before in terms of depth of colour, Silestone ® the benchmark in the The evolution to HybriQ+ itself covers
texture and tone. kitchen surface market. 5 goals from the list established by the
United Nations.