Page 36 - Designing Ways 242

ON THE
FLOOR

Enna e Veda

Sara Ferrari for Carpet Edition

ara Ferrari is a young and talented Ancient, rich with benevolent messages,
designer who loves to investigate and graphically captivating, they can be
Sthe most profound meaning of interpreted in this case as a symbol of the
every object. Thanks to her continuous connection between the company and the
research, she designs interior decor Indian tradition.
accessories able to tell stories Enna and Veda are hand tufted in
and recall cultures, creating wool and cotton. The first, circular, is
collections which go beyond characterized by an articulated concentric
‘beautiful and functional’. circle design; the second has an irregular
For Carpet Edition she form not only graphically but also in
has designed the Enna shape, immediately bringing to mind
and Veda carpets, which henna designs. Both carpets are available
have a strong Oriental for personalisation, with alterations
flair. applicable to colour and size.
Collaborating with Comfortable and in natural fibres, the
Carpet Edition, Sara carpets by Sara Ferrari further confirm
Ferrari was able to Carpet Edition’s ability to balance
reflect the attention that innovative design on one hand and
the company pays to the artisanal craftsmanship on the other,
ancient craftsmanship without overlooking the need to offer
techniques which are very products which are original, surprising,
rooted in India. Inspired by and can meet even the most distinctive
the culture of this country, style needs.
she chose to create the Enna
and Veda carpets, echoing the www.karpetkraft.co.za
characteristic designs of Henna
tattooing.

36 Issue 242 • dw