Page 16 - Designing Ways 243

TRADE
WINDS

The ups and downs and ups of Design Team Fabrics.

esign Team Fabrics as a company Using this method of design combined this came Covid 19 and its effect on the
started for a small beginning in with an array of earthly colours, a brand economy.
Dthe Centurion area. Driven by a was developed that quickly became the But during this time, we saw it as
couple of young designers, a brand was darling of local decorators. Using screen an opportunity to take over the brand.
born that carried at its core a passion for printing the designs could quickly be However, we felt the brand needed to be
African Designers and that was inspired re-coloured and changed to meet the re directed and energy placed in other
by the diverse nature of the continent. requirements of the decorators. There was areas.
Mixed with the minimalistic nature of an almost instant uptake of the brand and The first change we made was to switch
Scandinavian designs, the simple yet so the first wave of Design Team started. from Screen to Digital Printing. This was
truly recognisable range of designs were Over time however, the company went not without its challenges. The existing
developed by these passionate designers. through some difficult times. Added to designs had to re-digitalised and strike

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