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now surround and enclose the Le Parc flair. Hyde Park Corner’s light and spacious
space. Glorious shades of lilac and jade centre in a prime Johannesburg location is
green – each panel measured and made home to hundreds of international brands
by hand to fit each individual, intricate within 110 iconic bespoke retail stores.
thin metal frame – create a vintage feel And because shopping and dining are
of Paris. synonymous with a satisfying shopping
“The real point of departure from the experience, six alluring restaurants cater
more conservative look-and-feel of tashas, to a diverse range of tastes and occasions,
was when we conceptualised the idea for from fine dining to meze on the move.
the papier-mâché fruit bowl,” Natasha Hyde Park Corner is the place where
explains. “It ignited a more artistic and creativity and comfort magically
colourful interpretation for the space. The connect… a place where shopping for
more we developed the concept, the more art, antiques, superb fashion, unique
we realised we were creating something homewares, or quirky craftsmanship,
completely new for the South African is a reality. The Cortina Fashion Court
market.” bears testimony to our flair for securing
Customers to the store are greeted with a distinguished blend of international
bold colours and vibrant patterns – a About Hyde Park Corner: iconic fashion brands and blending them
step-change from the traditional tashas Hyde Park Corner is the epitome of perfectly with the very best in Proudly
environment of muted, comfortable ‘fifty and fabulous’. Since 1969, when South African brands. The centre also
tones. Expect red and blue leopard it opened as the first fully enclosed provides a wide range of medical, dental
print, and once-taboo pink and red decentralized shopping centre in South and health professionals, high-tech
combinations mean no two chairs are Africa, this benchmark of South African banks, cinemas, travel agencies and other
the same – from the oversized couch to retail has remained current, relevant, and services – our offering follows a holistic
the chairs and barstools. diverse. Constant re-invention through a approach to shopping.
• Custom-made book cabinets by The series of considered updates both in terms Whether you are popping in on the
Iron Banister, play home to the largest of tenant offering and aesthetics, has been way home from work for a quick bite
collection of Assouline books in key in consistently offering our customers or making a day of it with friends, the
South Africa. Globally, Assouline are the benchmark which is synonymous with centre’s timeless elegance remains a huge
recognised as the first luxury brand on the Hyde Park Corner retail experience. draw card for local and international
culture and have been available in South Our mall’s trademark offering for visitors. dw
Africa in limited quantities, until now. discerning shoppers combines a choice
• Handmade, bespoke stained-glass of innovative brands intermingled with www.hydeparkcorner.co.za
panels by Live Light Stained Glass convenience and a refreshingly authentic

dw • Issue 245 19