Page 8 - Designing Ways 247

TRADE
WINDS

Slumberland introduces Ecolux beds

Sleep with a conscience

ith so much focus on the times less energy to manufacture than About Bravo Brands
critical need to reduce Talalay (softer) latex. We’ve also used Bravo Brands is South Africa’s
Whumans’ impact on our discarded steel to create a highly advanced largest furniture and sleep products
planet, increased attention is being paid spring system with individually cased manufacturer with seven world-class
to reusing and recycling what we make. coils that ensure that there is minimal factories producing thousands of pieces
It is resulting in greater technological disturbance to you when your bedpartner of furniture per month for ten brands.
advances than were previously thought moves. These have all become renowned
possible. This is all supported on a polyester household names in South Africa and
One advance is in the field of plastic eco-insulator pad made from recycled include bedding products under brand
recycling, where plastic waste is being PET that ensures you don’t feel the metal names such as Edblo, Sealy Posturepedic,
transformed into various fabrics and spring system. The base of the bed is King Koil and Slumberland; and lounge
forms of astonishing quality. sustainable wood, harvested from forests products under brand names such as
This ingenuity is evident in the new that bear the FSC and SABS stamps of Grafton Everest, GommaGomma, La-Z-
Ecolux range of luxury beds from approval – and even the feet are made Boy and Alpine.
Slumberland. Made virtually entirely from from recycled PET bottles. Today Bravo Brands, formed in 2007,
renewable natural resources and recycled All eleven luxury features in an Ecolux unites companies that dominate a swathe
plastics, the results are often better and bed contribute to the sustainability of of South Africa’s furniture-manufacturing
more luxurious than traditional materials. our planet, whether it is by recycling history, from GommaGomma, founded
From the moment your body touches plastic bottles, melting and reusing steel in 1988, all the way back to the Transvaal
the mattress, you are enjoying the and metal, buying only wood grown in Mattress and Furnishings Company,
sensation of a luxurious knit fabric sustainable forests, or using renewable founded in 1895.
made from reformulated yarn, sourced energy. Bravo Brands is committed to
from recycled PET (Polyethylene But perhaps the most remarkable thing delivering quality and value to customers
Terephthalate) bottles. We add an anti- about Ecolux is not that it is pioneering and shareholders, adopting innovative
microbial treatment to promote hygienic eco-friendliness – it is that it delivers the design, introducing environmentally
sleep and long-lasting protection against same exceptional comfort and luxury as friendly materials and increasing the
dust mites and odours. The mattress the rest of the Slumberland range. Some prosperity of the communities around its
itself is stuffed with recycled PET eco-fill, might even suggest that, because you plants. dw
ensuring a luxurious firmness. can sleep with a clearer conscience on
Below that, we use 3D Mesh fibre an Ecolux bed, it’s even better. But we’ll www.slumberland.co.za
columns, which help to regulate leave that for you to decide.
temperature and prevent heat build-up.
We use Pulse latex, an energy-saving
latex, which is a material
that uses 7.5

8 Issue 247 • dw