Distributed to trade: including architects, specifiers, contractors, decorators, curtain
makers, upholsterers and the hospitality industry throughout southern Africa –
allowing manufacturers, suppliers and distributors to reach an estimated 25 000
targeted readers with the latest information and news on their particular product.
Monthly features include Trade winds (news from the trade) providing more
detailed information than would normally be included in an advertisement. Subject
to availability and at the editor’s discretion, approximately 150 to 400 words may
be placed in this section at no charge to the supplier, but may not include logos.
Corporate design – featuring noteworthy products and projects on the international
Other features are Chairs of note, Technically speaking, What’s HOT!, Corporate
sketch – where industry leaders are invited to answer twenty questions, Tail of the
dog – tales with a humorous twist, Trailblazer – featuring a leading achiever, Bright
ideas – presenting a fresh point of view, Designer profiles – some background on
featured designers, and a Food column. These articles are intended to provide readers
with something other than direct trade-related reading. Major art international art
exhibitions are featured in Around and about with a specialist feature on a particular
artist or art form in Talking about art. Detailed articles are included to reflect
international trends in architecture as well as interior design. Report-back features on
all the major trade fairs in England and Europe are included.
On the terrace highlights patio and outdoor furniture, fabrics, lighting, water features,
gardening accessories – in fact, anything that constitutes quality living in the sunny
Special feature supplements appear from time to time on subjects that include:
bathrooms, kitchens, bedrooms, offices, wallcoverings, flooring, lighting and window
treatments. Some of which are a separate loop-stitched publication that can be filed
for future reference.