Page 70 - Designing Ways 245
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EVENTS
                                                                                           Travel & Hospitality Award,
                                                                                           ‘Le Colibri’ aircraft cabin,
                                                                                            by Olivier Turon Design.
              Inclusiveness — Work that empowers                                            Photo credit: Courtesy of
           those previously underrepresented in the                                          Olivier Turon Design.
           design community and emboldens social
           mobility at all levels.
             Social Responsibility — Design that
           offers solutions for people with needlessly
           insurmountable barriers to entry in all
           walks of life.
             Ease of Use — Design that can be easily
           understood and applied by the end-user.
             Visual Appeal — Projects, ideas, and
           processes that not only solve problems but            Architecture Award, ‘Mar Vista Connect 11’ net zero prefab residence,
           do so with aesthetics that accentuate and                                   Los Angeles CA, by Connect Homes.
           elevate the experience from start to finish.                            Photo credit: Courtesy of Connect Homes.
             Feasibility — Design that can be sensibly
           funded,  implemented,  and  embraced.

           The SFDW 2021 Design Awards
           esteemed jury comprised:
             •   Anisha Jian, Product Design
                 Director, CRUISE
             •   Mauro Rego, Design Lead, Google
                 AI, GOOGLE
             •   Sean Mclean-Bergel,  Interior
                 Designer, MCCLEAN BERGEL
             •   Andre Pennycooke, Director of
                 Product Design, VARO

                                                                                  •   Janet Tam, Co-Founder, and
                                                                                     Principal, NOLL&TAM
                                                                                  •   Mengyuan Tu, Product, RUN
                                                                                     THE WORLD
                                                                                  •   Heather Bybee, Director of
                                                                                     Packaging, AMMUNITION
                                                                                  •   Hugo Eccles, Creative Director,
                                                                                     SPECIAL PROJECTS OFFICE

                                                                                Awards identity designed by Mucho.
                                                                                  The 2021 winners’ entries are displayed
                                                                                prominently and permanently online at
                                                                                San Francisco Design Week.
           Industrial Design Award, ‘Eat-Work Table’, by Otelier.
           Photo credit: Courtesy of Otelier.                                   About San Francisco Design Week
                                                                                The Future Started Here:
                                                                                  Launched in 2006, San Francisco
                                                                                Design Week (SFDW) is an essential
                                                                                week-long regional festival that showcases
                                                                                the unique intersection of ideas, design,
                                                                                business and entrepreneurism that makes
                                                                                the Bay Area the birthplace of the future.
                                                                                  Now a global phenomenon, San
                                                                                Francisco’s international success is
                                                                                born from historically free-spirited
                                                                                entrepreneurialism, coupled with the
                                                                                imaginative vision of contemporary
                                                                                design and state-of-the-art technology.
                                                                                Pioneers of new ways  of looking at  the
           VR / AR / XR Award, ‘Smell Revived’ virtual reality training system for
           post COVID symptoms, by BroadAR, Inc..                               world, nimble Bay Area start-ups are
           Photo credit: Courtesy of BroadAR, Inc.



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