Page 11 - Designing Ways 249
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Svenmill  Fabrics – 60 years of sustainability




                  aving  been  manufacturing
                  textiles since 1958, Svenmill
           Hhas a long history of sustainable
           thinking. In 2012, our next step in
           this journey was to measure our
           carbon footprint. These interventions
           of measurement and education have
           changed our production and behavioural
           mindsets  irreversibly.  The  awareness  of
           waste, water consumption and use of
           environmentally damaging chemistry
           has left indelible marks for our business
           and people who have adopted the same
           practices in their home lives.
             It is against this background and
           out of concern for our communities,
           environment, and children’s legacy, that
           we are proud to announce the launch
           of our latest collection – made from
           certified 80% recycled rPET, reclaimed
           from landfill and beaches mainly in South









                                                                                Africa. All processing  of  the fibre from
                                                                                bottle cleaning and ‘chipping’ through
                                                                                to spinning, weaving and dyeing are
                                                                                performed in South Africa.
                                                                                  We have worked hard to ensure that
                                                                                this circular economy, upcycled product
                                                                                range won’t cost you any more!
                                                                                  With availability from March 2022,
                                                                                these upcycled fabrics have a sumptuous
                                                                                handle, market leading colourfastness,
                                                                                and abrasion resistance making them
                                                                                suitable for use as contract fabrics in high
                                                                                wear areas and demanding applications
                                                                                including hospitality. The range uses a
                                                                                slub yarn providing a textural effect in
                                                                                both the 140cm upholstery fabric as well
                                                                                as the 280cm wide curtaining fabric. We
                                                                                also offer a digitally printable version,
                                                                                adding to options you have to join the
                                                                                circular economy.
                                                                                  We believe that taking care of the planet
                                                                                should not come at an extra cost to your
                                                                                pocket. Please ask  your  local  retailer  or
                                                                                favourite decorator for a quote.  dw

                                                                                        www.svenmill.co.za






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