Page 20 - Designing Ways 249
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COMMERCIAL
INTERIOR
“Terrazza Aperol”
opens in Venice
errazza Aperol open its doors in
Venice, launched by the iconic
TCampari Group’s Aperol brand.
Measuring over 200 sq m (90 of which are
outdoors), the restaurant bar is housed in
the spaces of an historic Venetian palace in
Campo Santo Stefano, just a short distance
from the Accademia Bridge. Designed
by the Italian studio Vudafieri-Saverino
Partners, the interior combines Venetian
values and the brand’s distinctive style,
capturing all at once Aperol’s century-long
heritage and the contemporary spirit of the
Aperol Spritz.
Aperol, an aperitivo that celebrated its cosmopolitan vibe, in a fluid continuity cosmopolitan feel, giving shape to a
100-year anniversary in 2019, has become between different indoor and outdoor place that acts as a point of contact
an international social phenomenon. settings. The restaurant bar is a fusion between past and present, traditional and
Originating from the narrow backstreets of rooted in true Venetian tradition that seeks contemporary.
Venice, the iconic Aperol Spritz has become to become a big name on the city’s social For the interiors, traditional elements
a global ritual, an essential moment that scene. have been reinterpreted to bring the
brings people together spontaneously. space into the 21st century. Venetian
Aiming to establish itself as a major The design concept mirrors become digital monitors for
focal point for the entire city, Terrazza Tiziano Vudafieri and Claudio sharing photos with other Aperol bars
Aperol revisits Venice’s traditional bacaro Saverino have designed a space that around the world. Hand-crafted stucco
- the typical Venetian bar - adding a combines Venetian roots with a vibrant and wood flooring reclaimed from
20 Issue 249 • dw