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plaza, public areas, recreational zones, with their community. We are delighted
and crosswalks, all intertwining to offer to collaborate with MIRA on this great
an ecosystem where daily life happens. project whose heart – "The Eye of Mexico”
Born in response to Mexico City's new - highlights its modernity,” said Jorge
urban reality, the project seeks to restore a Margain, Managing Director of Ivanhoé
sense of belonging to inhabitants through Cambridge Mexico.
an integrated, connected, and walkable The Eye of Mexico will be the first public
urbanism. Its development is undoubtedly artificial intelligence art display in Latin
a milestone in terms of transforming the America, and will be located in the central
residential dynamics of the area. plaza of the quadrant. This installation
"The distinctive characteristics of our will express, through audiovisuals, a
urban spaces contribute to the evolution performance with data referring to the
of cities, guarantee them a future, and offer way in which the inhabitants of Mexico
quality time to those who live in them so City move, conveying to spectators the
that their daily lives are extraordinary," relationships that exist between art, science,
said Roberto Pulido, CEO of MIRA. and technology and urbanism and mobility.
"The Eye of Mexico represents the
The Eye of Mexico: The first Artificial dynamism of the complex and alludes to
Intelligence (AI) public art piece in Latin a portal that directs us towards the future
America of mobility. We are proud to play a role
The heart of Cuadrante Neuchâtel will in bringing this incredible project to life,"
be an unprecedented work of art titled said Philippe Demers, Founding Partner
The Eye of Mexico, to be unveiled in and Creative Director of MASSIVart.
May 2022. For this aspect of the project, Neuchâtel Cuadrante Polanco will
MIRA has partnered with MASSIVart, undoubtedly become not only the icon
a global creative placemaking, public of Nuevo Polanco, but also a symbol
art consulting, and production firm that of mobility, functionality, culture,
creates cultural impact by making art leisure, and urbanism at a national and
more accessible, and which seeks to create international level. A clear vision for the • Collaborators: HKS, HOK, Beck
experiences that result in stronger, more life of the future. dw Group
authentic connections between their • Art consulting and production:
clients and audiences. Technical sheet MASSIVart
“Neuchâtel Cuadrante Polanco is an • Name of the project: “The Eye of • Artist: Ouchhh, Ferdi Alici
extraordinary opportunity to provide a Mexico” • Fabricators: NERD light media,
sustainable place to live, work, play, shop, • Place: Neuchâtel Cuadrante Polanco, Metales GLEZ
eat, and more. The project is attractive Nuevo Polanco, Mexico City • Screens provider: Specta
to people who seek a healthier work-life • Clients: Ivanhoé Cambridge, MIRA,
balance, and who want to stay connected Hines www.massivart.com

dw • Issue 253 69