Page 12 - Designing Ways 254

TRADE WINDS

Bravo Brands

launches new

Brand Experience

Centre in South

Africa’s leading

design district

ravo Brands, the African leader
in home and lifestyle comfort
Bis opening their second Brand create a valuable shopping experience With the launch of the Bravo Brands
Experience Centre and headquarters in for our customers,” says Dave Govender, Experience Centre, we are enabling South
Kramerville, South Africa’s leading design CEO of Bravo Brands. Africans to visualise the inspiration
district. Homes today need to be multi- they’re discovering online in a tangible
The new Brand Experience Centre functional and appropriate for living, way, while making proudly South African
integrates the full stable of brands working, and socialising. There has been craftsmanship and design more accessible
including Alpine, Edblo, Gommagomma, an increased need for seamless integration through the space.”
Grafton Everest, King Koil, La-Z-Boy, of different living areas which allows the Kramerville has evolved over the years
Nouwens, Sealy and Slumberland into home to become a space to motivate and from a previously industrial area to the
one holistic experience for the consumer, inspire, but also to relax and recharge. hub of creative design and décor that it is
reaffirming Bravo Brands’ position as a Therefore, retailers have had to guide today. In addition to lounge, bedding and
leader in home comfort. Situated in the consumers on how core and statement flooring solutions, the district has a wide
heart of Johannesburg’s design district, furniture pieces can be combined for range of excellent offerings, including
this new location is easily accessible and greater functionality. homeware, lighting, appliances, fabrics,
conveniently located close to Sandton, “Although we have seen a shift in catering, specialised events, and a range
the business hub of the city to meet customer behaviour with an increase of wonderful places to eat and drink.
consumers where they are. in online shopping and ecommerce, You can visit the new Bravo Brands
“Driven by unprecedented change in customers still have a need for the physical Experience Centre at 16 Desmond Street,
retail, shopping behaviour and consumer brand experience where they can look, Kramerville (Corner 3). dw
expectations accelerated by the impact touch, feel and see how furniture pieces
of the pandemic, it is imperative that we integrate and come to life in their homes. www.BravoBrands.com

12 Issue 254 • dw