Page 39 - Designing Ways 257

The Future

of Fabrics

House of Canvex

M ore so than ever, sustainability

becoming
is
increasingly
important
consumers
to
and greatly influences their purchasing
decisions, especially as consumers now
see themselves as the primary catalysts
for change. One of these ways is through
sustainable choices and changing the way
we think about recycled materials. With
this challenge in mind, we have developed
a product that embraces a circular economy.
We have developed a fabric for the next
generation. A fabric designed to inspire
designers and manufacturers. A fabric This creatively unique solution offers We took our passion for textiles and
that challenges the status quo. A fabric interior designers and decorators the turned it into a brand that is committed to
that questions traditional materials and flexibility to stay ahead of the curve sustainability and supporting local industry.
methods. A fabric that drives a material by offering their clients a completely Through this passion and vast
revolution by transforming a once bespoke product that not only meets their industry expertise, we have completely
destructive product into a symbol of hope unique demands, but one that promotes revolutionised the textile industry in
and change.
sustainability and supports local industry. South Africa, by becoming the first
manufacturer in the country to convert
Bespoke textile solutions for Interior How do we do this? South African rPET yarn into homeware
Designers Our team of digital design gurus have a textiles – with full traceability.
At the House of Canvex, we carry a deep understanding and expertise of textile Our House of Canvex textiles are not only
creative collaborative vision of connecting printing, and are equipped to turn the beautifully raw, but they convey a sense of
local textile designers and artists with artist's vision into beautiful works of art. luxurious modernity. Countless hours of
interior decorators, furniture manufacturers Our platform will allow designers to R&D and perfecting our weave, we have
and consumers across South Africa. witness their beautiful creations come to developed a real sustainable solution that
Through this platform, we can provide our life in homes, restaurants, retail stores and provides the durability of virgin polyester
immensely talented local designers and offices across South Africa. with the luxurious feel of high-end textiles.
artists with an opportunity to create truly We offer South African consumers
one-of-a-kind works of art, that are then What makes our textiles so unique? with on-demand, industry leading digital
transformed into beautiful textile prints. Ethical manufacturers such as printing technology with smaller MOQs
Consumers today are more diverse, ourselves, are challenged to find a balance and quicker turnaround times; with fully
more demanding and more unpredictable between providing consumers with scalable manufacturing processes to fulfil
than ever before. Trend cycles are getting high-quality textiles and doing so in an any size order.
shorter, and meeting this demand for environmentally sustainable way.
unique prints can be challenging.
Our locally inspired in-house designs
Our passionate team is driven and
dedicated to the beauty of aesthetics,
and our in-house designs are not only
influenced by international trends, but
also take inspiration from local elements –
offering both international design appeal
without sacrificing our local connection
and environment.
Our in-house designs are offered
through our ever-growing agent network
all across South Africa, with new ranges
being added constantly. dw

www.houseofcanvex.com

dw • Issue 257 39