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About Kim Williams:
Kim Williams is a top interior designer in Cape Town, a 2022 Loeries Interior
Design finalist, and author of My Yellow Room. Kim has carved a niche for
herself as a creative behaviour strategist focused on designing interior spaces. She
is known for her unique approach to interiors which blends creative, behavioural
and design strategies and is a well-respected entrepreneur having founded the
full-service interior design studio - Kim Williams Design.
Her ability to understand and analyse interior design, décor and human
behaviour trends, and to intelligently design spaces for the best outcome,
comes from her experience in the corporate world (21 years), her journey as
an entrepreneur, and her work as an interior designer. Kim has an impressive
portfolio of many building and construction projects, working alongside
developers and architects for over 150 new apartments, 30 residential homes and
renovations, and several commercial projects. These projects include a variation
of interior architecture, design and finishing, as well as soft furnishing.
Be prepared for the breaking of design and
interior décor conventions in the coming
months especially when it comes to stuff.
Décor pieces will be fewer next year, and
those selected will be carefully chosen for
their longevity and deepened meaning, and
which become both art as well as a means of
personal expression.
Something that was big this year and is
probably going to be even bigger next year,
is our desire for sustainability and eco-
conscious design. It is not just about the
materials we use but also about bringing
mindfulness into the design process so that
we can connect the inside to the outside and
natural elements like water.
On a personal level, I am especially
looking forward to renewing my relationship
with The African Institute of the Interior
Design Professions (IID). The greatest
benefit of being a member has been the
sounding board available to understand
how other professionals are dealing with the
same challenges over the last 12 months. It
is incredibly beneficial to have a body that
holds us accountable to each other and our
clients and which focuses on keeping the
industry up to date and relevant so that we
are continuously developing and improving.
Behind the Design 2022/1 – A report
with mindful and intelligent insights of
behavioural impact on interior design –
Get your copy of my behavioural design
report – register here to download:
www.mailchi.mp/kimwilliams/behind-the-
design-report dw
www.kimwilliams.co.za
www.iidprofessions.org.za
dw • Issue 261 17

