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HOSPITALITY

Hospitality

by Stienie Greyling

ospitality means extending
a welcome to travellers, or
Hoffering a home away from
home and the word is evolved from home.
The word ‘hospitalitis’, which refers to the
relationship between guest and host as it
took its root from ‘hospes’, the word for
host, guest, stranger or visitor.

What are the three points to remember
to understand hospitality? • Consistently deliver experiences that for the business, including the salaries.
To dig into the actual definition of meet or exceed expectations. The success of any hospitality business
the word 'hospitality', it is important to What is a hospitality experience? depends on the return of the customers.
Service is the key in the hospitality
consider there perspectives: operator, A hospitality experience is a industry. Good service is the key to
technology and guest. combination of all the separate aspects success in any hospitality business. Many
While the hospitality industry covers
several different services, it can generally of a hospitality service, rolled into one. customers rely on internet reviews to
decide whether or not to visit a business
It is the venue, the atmosphere, the food
be defined through five different sectors. and the customer service that blend and just a couple of dissatisfied customers
These sectors include food and
beverages, lodging, recreation, travel, perfectly together to create a memorable sharing their experiences online can
quickly put a company out of business.
experience that guests will love and tell
tourism, meetings and events.
their friends about.
The role of hospitality in a global
With this technology operators can:
• Create guest profiles to better What is the reason for success in the economy.
The most obvious factor is the
hospitality industry?
recognise new and repeat guests.
• Quick and efficient in-service. The customer is the main reason for employment created as a result of
the hospitality industry. If there were no hotels, airlines, travel agencies, lodges,
customers, there would be no business restaurants, and more. One in ten of the
and no profits. The customers are the jobs around the world are in tourism.
ones who actually provide the money Foreign investment also increases when

26 Issue 261 • dw