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x 1830mm (9ft x 6ft). Some imported
decorative boards are 2440mm x 1220mm
(8ft x 4ft) or 2800mm x 2050mm. But that
is not to say you will not find a counterfeit
board that is 2750mm x 1830mm in sheet
size. PG Bison boards also are a standard
thickness of 16mm, while imported
products can range from 15mm to 18mm.
We often find 15mm board sold as 16mm
board; this impacts the hinge potholes and
screw depth, thus ultimately impacting
the finished door quality," says Berry.
"Another way to identify PG Bison
boards is by checking the colour on the
back of the board. PG Bison's boards
will always be the same colour on the
reverse as on the front side of the board, There is also a risk to the reputations our customers at risk. If the counterfeit
while some imports or counterfeits have and businesses of installers, contractors, market continues, it will also put our
a white backer. It is also worth checking and retailers if they are found to have used investments, local jobs, and the local
the finish," says Berry. "On our SupaGloss or sold counterfeit products. manufacturing economy at risk. If you
boards, we use our Peen texture, which "Buying counterfeits has long-reaching have any doubt about whether a board
is a lightly stippled texture, and on our consequences," says Berry. "At PG you have purchased is a genuine PG Bison
SupaMatt boards, we use our Natural Bison, we continuously invest in our product, do not hesitate to contact your
Touch texture on the reverse side, which manufacturing facilities, product ranges, local PG Bison sales representative, and
is a soft matt finish. On some counterfeit marketing material, technical support we will help you confirm if it is the real
products, the reverse side is very smooth and customer relationships to ensure our deal. PG Bison's regional sales contact
with a silky satin finish. That's not a finish products remain the trusted brand across details can be found on their website" dw
we use on our decorative products." Africa. When our trademarks, brands
PG Bison urges contractors and and products are counterfeited, it places www.pgbison.co.za
homeowners to check the boards supplied
against the samples provided in the PG
Bison sample boxes to ensure the surface Quick Checklist
finish and colour they ordered match the
PG Bison product they selected. Genuine PG Bison: Not PG Bison:

Why counterfeiting is a problem Sheet Size: Sheet Size:
Copying the trademarks, brands •2440mm x 1220mm
and colours registered and owned by a •2750mm x 1830mm •2800mm x 2050mm
company is illegal. Buying counterfeit •2750mm x 1220mm
products supports criminal activity
– essentially the theft of a brand or Thickness: Thickness:
trademark. But beyond this, counterfeit •16mm •15mm to 18mm
products pose several risks to various Substrate for SupaGloss and
stakeholders. "As we have seen with the Substrate for gloss and matt:
homeowners who call us after a product SupaMatt: •Particleboard and or MDF
failure, there are quality risks when you •SupaWood (MDF)
buy knock-off products, which are usually Colour / Design:
inferior to the real deal," says Berry. Colour / Design: •Often single face with white
"The homeowner has no recourse if the •Precisely the same on both sides
product is a fake, whereas when you buy backer
a genuine PG Bison product, we stand by Texture Finish:
our products and their quality." •Matches samples in PG Bison Texture Finish:
Buying PG Bison products ensures •The product does not match the
product availability and colour and design sample box samples in the PG Bison sample
consistency, whereas customers who have •Natural Touch finish on the
purchased counterfeited products may reverse side of SupaMatt box
struggle to match their boards should •Peen finish on the reverse side •Satin smooth finish on the re-
they ever need repairs or extensions. verse side of the gloss face
of SupaGloss

dw • Issue 262 15