Page 10 - Designing Ways 264

TRADE WINDS

Paolo Cuculi

Italian Design Day 2023

The quality that illuminates. The energy of design for people and the environment

he Embassy of Italy and the Italian with the environment in which they are work environments and private spaces,
Cultural Institute in Pretoria immersed”. An approach reflected in the capable of highlighting architectural and
Tcelebrated the 2023 edition of candidacy of the City of Rome to host the natural elements and at the same time
the Italian Design Day in South Africa 2030 Universal Exposition, promoted on limiting the "light pollution" that afflicts
with the conference "The quality that the occasion together with other leading the cities of the 21st century, formed
illuminates. The energy of design for events for international design scheduled the central theme of the presentation
people and the environment" at the in Italy in the coming weeks, including the by South African lighting designer
Faculty of Art, Design and Architecture Milan Furniture Fair (Salone del Mobile) Paul Pamboukian. Focusing on the
of the University of Johannesburg, with and Euroluce. importance of guaranteeing extensive
the participation of a panel of qualified The Italian architect Matteo Vercelloni, and reliable access to electricity for South
speakers and a large audience made up of Professor at the Politecnico di Milano, African businesses and households,
entrepreneurs, academics and students. led the public on a journey centered on Sentle Nell - Head of Sustainability
The event was inaugurated by the circular economy in contemporary at Enel Green Power, one of the main
Ambassador Paolo Cuculi, who recalled design, showing numerous examples of private players in the renewable energy
that Italy is the European country that can extraordinary objects (including lighting sector in the country - highlighted the
boast the largest number of companies fixtures) created by Italian artists and commitment of the Italian company
active in the design sector - over 30,000 craftsmen with materials and waste aimed at supplying electricity and water
- with a wealth of knowledge, creativity objects, while the Lecturer in Architecture resources in a sustainable way also to local
and innovation of absolute excellence, at the University of Johannesburg Leon communities and rural areas distant from
recognized worldwide. "The design and Krige illustrated research and projects the main cities. The event was organized
the solutions identified for lighting public concerning innovative housing solutions in cooperation with the specialized
places and private residences are not in urban settlements, which can also be magazine "Designing Ways", which in its
factors of pure decorum," the Ambassador made with recycled materials, intended next issue will dedicate a special to the
underlined, "but they also play an essential for the most vulnerable categories of the Italian Design Day in South Africa. dw
role in making life more harmonious and population.
inclusive in our urban settlements, in the The use of light as a means of creating
constant search for a sustainable balance elegance and functionality in public areas, www.ambpretoria.esteri.it

10 Issue 264 • dw