Page 26 - Designing Ways 264

INSTITUTIONAL
ARCHITECTURE

Tinker imagineers design new exhibition in

most interactive museum in the world

New Media Museum of the Netherlands Institute for

Sound & Vision open to the public after renovation

he new Media Museum of Sound selling and playing. Visitors get to play
& Vision reopened to the public interactives, explore iconic media objects,
Ton Saturday 11 February after and rediscover nostalgic footage from
two and a half years of renovations. The their youth. A visit to the experience is
new immersive experience is all about an educational and inspiring journey of
placing media culture in perspective. discovery through the media landscape of
The media determine us and vice versa. the past, present and future.
It is the very first museum in the world
that continuously adapts to the actions The all-encompassing Media Reactor
of its visitors. The experience uses A unique installation of no less than 300
facial recognition and the user's own metres of LED screens placed throughout
smartphone. This personalised museum the museum, connects the different zones.
journey makes it a unique experience for Frameworks disappear, while inside and
everyone. Visitors discover more than outside, front and back, blend seamlessly.
50 interactives and hundreds of hours This so-called Media Reactor represents
of audiovisual material. International the infinite stream of media that comes
exhibition designers Tinker imagineers our way every day.
were responsible for the integrated spatial, Stan Boshouwers, owner of Tinker
graphical, and media design. imagineers, about the new museum: 'In
Upon entering the museum, visitors the experience, you literally step into
create their own media profile on the cyberspace, you enter the online world.
Media Museum app, complete with their We designed it that way because we live in
picture and personal preferences. Facial a mediated world these days. If you look
recognition is used to identify the visitors at the screen time on your smartphone,
at the individual exhibits. This generates your daily screen time starts to approach
a personalised museum journey and the time you spend with people in real
results in an über-interactive museum. life. Add to that television and computer
The space is divided into zones, each screen time, and you can see that we
focusing on different themes that are perceive our world largely through
about making news, connecting, buying, intermediate means, in other words

26 Issue 264 • dw