Page 28 - Designing Ways 266

FLOORING Radici, Arthur Arbesser, SPONGE

Radici @ Salone del

Mobile 2023

n the occasion of the Salone del
Mobile 2023, Radici presents a
Oseries of new stories for the textile
flooring signed by important names from
the world of design and creativity: Chiara
Andreatti, Arthur Arbesser and Studio museum-like works, with pure lines and says - I decided to mix a pattern related
DWA. regular profiles. to classicism and traditional decorativism
The brand confirms the direction Alongside Chiara Andreatti's three - the red tartan - with something unusual
taken during the previous edition of the surfaces, Tama, Velvet and Cookies, and unexpected: a more instinctive
fair: Chiara Andreatti follows the stand studio DWA designs Traffic and Kink, two drawing, a doodle. ”
design, the art direction for the most kaleidoscopic patterns with a disruptive As the name itself suggests, in Tartan
design-related activities, as well as some expressive force. Finally, Arthur Arbesser Doodles we find the famous Scottish
of the new products for the second year. signs Tartan Doodles and Sponge: the pattern that, with its crisscrossing of
Andreatti's sophisticated creativity leads former distinguished by an interplay of vertical and horizontal stripes, creates
Radici towards the future, proposing a different layers with contrasting tones and a play of transparencies that allows
refined aesthetic linked to the world of patterns, the latter by a dynamic sponged a glimpse of the irregular pattern
design. effect in black and white. underneath, reminiscent of doodles.
For Salone del Mobile 2023, Chiara The novelties presented at the Salone del The vibrancy of the pattern is further
Andreatti signs three new design Mobile 2023 tell the story of the brand's highlighted by the choice of the colours:
proposals for textile flooring as well as the new direction, which opens the doors red and blue, from whose contrast comes
layout of the Radici stand at the fair (Hall to the inspiration and aesthetic vision a chromaticism that results in a great
14 - Stand E26). of creatives from different worlds, from expressive force.
For the set-up, Chiara Andreatti design, architecture and fashion, creating As for the background, there is a deep
imagines a system of openings and unprecedented blends and textures. pink that further accentuates the depth of
passages that create an imaginary path the pattern.
inside the booth. The soft forms of Printed Pattern
the textile walls give the stand a slight Tartan Doodles by Arthur Arbesser Sponge by Arthur Arbesser
dynamism, while maintaining at the same Tartan Doodles designed by Arthur In Sponge, Arthur Arbesser reinterprets
time an aesthetic impact thanks to the Arbesser is a dynamic overlapping of one of the classics of design: black & white.
choice of natural tones of strong intensity. different layers, like a stratification of However, the fashion designer chooses
In contrast to the asymmetry of the worlds and visions that invite you to get lost to break with the minimal tradition that
geometric shapes that make up the system in a parallel space-time dimension, finding distinguishes this trend by creating a
of windows and passages, new designs new details, shapes and interpretations. strictly irregular pattern.
stand out on the booth walls, presented as “In Tartan Doodles –Arthur Arbesser

Radici, Arthur Arbesser, TARTAN DOODLES

Radici, Abetone Club, Caffè Radici, Chiara Andreatti, COOKIES

28 Issue 266 • dw