Page 64 - Designing Ways 266

EVENTS

A new approach to the home by Frag

C ontrasting volumes and materials, the sleeping area. The stand design has this project that carries Oscar and Gabriele
Introducing the new collection is a
hues,
sophisticated
vibrant
year once more been placed in the inspired
combinations and supreme comfort
last year’s successful collaboration that
the brand’s spirit to life by demonstrating the
form the core of the 2023 Frag collection. hands of Ferruccio Laviani, who has brought Buratti’s signature, with the duo reviving
Continuing its exploration of leather and versatility of the Frag collection, elevating highlights Frag's wealth of experience in
hide, it offers products in the classic mould the pursuit of craftsmanship and research of working with leather and hide.
redefined according to the dictates of material and form. Frag presents Syren, an armchair poised
contemporary living, enhanced this year by The stand is designed as a fluid between cushioned softness and deft
a fresh and lightweight touch of colour. space whose sections are separated by gracefulness. An all-metal tubular frame
At the Salone del Mobile 2023, Frag, lightweight partitions made from wood supports the wide leather band that wraps
a byword for excellence in leather and and braided coloured rope, offering the around and envelops the chair. Supreme
hide furniture, is unveiling a collective visitor an unobstructed view between the comfort comes from a single voluminous
production entrusted to a stable of leading different spaces. With no set itinerary, cushion structure with a dominant visual
Italian and international designers. This the visitor is free to experience these presence. The back and armrests are soft,
takes a multiplicity of forms, through sophisticated home settings which mobile cushions that adjust to the body to
projects that each interpret and convey also suggest interesting possibilities for provide a sense of unparalleled comfort.
the brand’s style in their own way, paying contract use. The new Frag pieces integrate The metal frame offers a contrast with its
tribute to its past while remaining firmly seamlessly with pieces from the catalogue, light weight and subtle profiles.
grounded in the present. New projects are demonstrating the company’s wide variety Syren is defined by a modern
to be unveiled, including collaborations of products, with the aim of offering the minimalism that draws inspiration from
with Oscar and Gabriele Buratti, Werner client a comprehensive range of furniture. the past, revealing its character in details
Aisslinger, Dainelli Studio and Steve Frag is also participating in Fuorisalone and finishes. The metal frame painted
Leung. These fresh voices take up the at its Milan showroom, which provides the in black, graceful yet solid, supports the
mantle of innovation in table and chair backdrop for the new collection of products leather strip and cradles the seat cushion,
design – a core strength of the brand for the second year running. In a space of backrests and armrests, available in all the
since its inception – while also pursuing over 300 square metres, designed by Matteo catalogue leathers and fabrics. All of this
new horizons that complete the domestic Meraldi of the lualdi.meraldi studio, the makes Syren the ideal choice for carefully
design landscape, with new product Frag lifestyle is depicted in a series of considered residential interiors.
categories making their debut in the Frag continuous and fluid exhibition spaces. The Siloe family, also designed by Oscar
catalogue. The 2023 collection enhances The showroom is housed in the and Gabriele Buratti, made its debut at the
Frag’s offering in home design while at Mo.1950 concept store, on the ground Salone del Mobile 2022, and this year has
the same time dovetailing perfectly with floor of a historic building in the heart been expanded in terms of both variations
contract projects. of the Sant’Ambrogio quarter. During the and pieces. Siloe was conceived as a family
Frag will be displaying its vision of the Fuorisalone events it will be hosting some of seats, chairs and armchairs, consisting
home, in a flowing sequence of living and of the new pieces from the collection in a of a soft seat supported by a tubular steel
dining spaces accompanied by proposals for new-look display. frame, with an understated, harmonious

64 Issue 266 • dw