Page 54 - Designing Ways 267

FASHION

he LAUGESEN brand, designed after two years of introspection due to
by two-time IDA International worldwide lockdowns, determined by
TFashion Designer of the Year a desire to create long-lasting wardrobe
Award Winner, Jens Laugesen, is solutions with a democratic, genderless fit
IDA International relaunching and returning to its original for all identities. In addition to the capsule
UNISEX origins. In an immersive event collection of wearable, democratic, and
Designer of the being held at The Rowe, an eye-catching unisex garments for AW23, LAUGESEN
redevelopment of a former university also presents an introduction to the
Year Second building in Whitechapel, London, Jens new projects, experiences, and ideas the
Laugesen will reveal the relaunch, which brand has developed during its metaverse
Time Winner to will explore re/deconstructed wardrobe reformation on the new brand website
staples through the lens of technology store, which is open for pre-order.
Jens Laugesen balanced with artisanal craft.
Echoing Jens Laugesen's long passion About JENS LAUGESEN
for Aw 23 Lfw for concepts and architecture of clothing, JENS LAUGESEN is an award-
the signature tailored flap tuxedo jacket winning experienced fashion designer,
Greater London, shirt and concept-led wardrobe staples (creative director) video artist with
became a key part of LAUGESEN’S new a strong conceptual profile. Initially
United Kingdom brand identity, defined by the pillars of trained in Haute Couture craftsmanship
METAMODERN attitudes interwoven by at CHAMBRE SYNDICALE DE LA
discoveries and collective working with COUTURE PARISIENNE, he holds two
each other and the environment. master's degrees in fashion management
This fine balance between the from INSTITUT FRANCAIS DE
emotional and conceptual realms is LA MODE in Paris, and an MA in
central to the attitudes LAUGESEN Womenswear from UAL CENTRAL
experienced and brought forward SAINT MARTINS in London.

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