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TRADE WINDS

Feel the Sweet Embrace of Dulux’s Colour

of the Year 2024

f there’s any colour that could give complicated place - every year comes
your home a hug, it’s Sweet Embrace™ with new changes and challenges; we are
I–Dulux- Colour of the Year 2024. The thus pushed to start anew and ponder on
pastel pink shade, inspired by soft feathers our future. With Dulux’s three unique
and evening clouds, is perfect for creating colour stories inspired by Sweet Embrace,
the calm and welcoming spaces that so we can make our homes the ideal setting
many of us crave. for reflecting and meeting life’s difficulties
This welcoming colour reflects head-on.
extensive research into global social, With society in a state of flux, we’re
design, and consumer trends for 2024 reassessing how we cope with the world.
which found that, in an uncertain world, Starting at home, we’re looking to
we’re on a quest to belong. We need places create our own ‘special somewhere’ that
that make us feel calm, and we also seek grounds us in our individual memories
moments of joy in everyday experiences. and relationships. Our Colour of the
Identified by in-house colour experts and Year, Sweet Embrace, and its three
international design professionals, these complementary colour palettes can
three trends will influence how we live in help us achieve that. They enable us to
the coming year. personalise our environments to fit the
Our world can sometimes be a very times we live in, as well as bringing a

8 Issue 271 • dw