Page 12 - Designing Ways 272
P. 12
TRADE WINDS
Style Maven Julia
Franco Unveils
Nosso
A Unique Brazilian Décor
and Lifestyle Haven
in Cape Town
n a vibrant celebration of culture,
heritage, and artistic craftsmanship,
Irenowned style maven Julia Franco
proudly announces the opening of Nosso, a
captivating décor and lifestyle store nestled
in the heart of Sea Point, Cape Town.
Nosso, the Portuguese word for "ours,"
was the natural choice for Julia when
naming her brainchild. She explains,
"Nosso encapsulates the essence of this
venture. It's about the heritage, culture, but of the individuals who inhabit these connect different countries, with Brazil
and passion woven into each piece we spaces. Julia shares, "Nosso is where as the starting point.
offer. These items tell stories not only of people find treasures that make their Julia's vision for Nosso found its ideal
their makers but of people, civilizations, homes unique, that tell a story." home along Sea Point's main road. She
and the human experience.” Julia's extensive travels through Brazil scouted for over six months before
Nosso curates a kaleidoscope of art and and her background in fashion have discovering the perfect space. "It just felt
décor pieces from Brazil, each a testament deeply influenced Nosso. She believes right," she says. Julia has worked with
to the craftsmanship and creativity in the power of storytelling, a shared Haidyne Azevedo, a celebrated retail
of talented artisans. From intricate history, and the rich similarities between designer, to bring the Nosso store to life.
woodwork to mesmerizing tapestries and Brazil and South Africa, making Nosso's Shades of indigo blue and coral provide a
vibrant ceramics, the collection is a lively offerings resonate with both. backdrop for a diverse array of items.
ode to colour and creativity. Selecting a favourite from Nosso's Nosso is more than a store; it's the seed
Julia recognized the shift towards treasure trove is a challenge for Julia. of a big idea—a bridge connecting the
muted tones in global design but felt that However, she finds the ceramic animal rich tapestries of South Africa and Brazil.
South Africa's vibrant spirit deserved collection enchanting and the handmade She adds with a smile, "We have so much
more. She says, "Nosso is my way of beach chairs impossible to ignore. more to offer than another grey room
protesting the fading of colours. South While Nosso is about to embark with a grey couch".
Africa deserves the richness and warmth on its journey, Julia has big plans. She Visit Nosso at 67A Regent Street in Sea
that these Brazilian pieces bring." intends to host artists, like Brazilian Point, and embark on a journey of colour,
Nosso aspires to be more than a store; it photographer Renata Larroyd, who will culture, and creativity. dw
is a sanctuary for authentic, soulful pieces present her new project in January 2024.
that tell stories – not just of their creators Julia emphasizes that Nosso is a bridge to www.nosso.co.za
12 Issue 272 • dw