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of these two trends, where event planners
choose a hotel event that has enough
variety in its meeting spaces to mimic
the split locations whilst remaining in the
one venue. Instead of relying on a new
venue to inject interest, event planners are
turning to new immersive-themed rooms
and styling to do the heavy lifting.

Design Immersive Conferences.
Gone are the days of a stuffy ballroom,
lined with endless rows of chairs and a
small stage. Corporate conferences are
turning to styled, immersive themes to
ramp up the atmosphere, providing talking
points and truly immersing guests in their
brand. After all, events are one of the only
occasions a brand has an uninterrupted
interaction with their target market.

WOW with High-Tech.
Conferences are the perfect playground
for showing off a business or company's
brand and wowing guests with the
latest technology. When it comes to
creating truly unique and personalised
experiences, technology is the best.
was all about hosting a conference in a big Having free Wi-Fi is no longer a nice add-
hotel ballrooms, followed by some polite on, it is an expectation.
small talk and canapés at the post-event
drinks in some nondescript location just Embrace Green Events.
outside the conference room. Going ‘green’ isn’t just a phenomenon
Coming into the new millennium, we are experiencing in the food and
conference planners were getting creative beverage industry. Companies that
and hosting conferences in unique venues, demonstrate they are environmentally
or utilising multiple venues to suit each conscious are also reaping the benefits of
section of the day. These ‘hybrid’ events positive brand operations. We are seeing
would typically host the information-rich a lot of corporate events taking on a ‘local,
agenda in a hotel meeting space after which organic and sustainable’ approach to their
attendees were then directed to a unique event planning. This attitude is being
venue for the informal networking part of adapted across every possible facet of the
the event. Whilst this ‘hybrid’ event is still event, from environmentally conscious
very popular and provides attendees with AV and staying processed, down to local
a great experience, it isn’t the most cost- and organic catering, as well as using
effective way to host a corporate event. recycled and sustainable materials to
We are now experiencing a convergence design, communicate and run the event.
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