Page 98 - Designing Ways 272
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BRIGHT IDEAS




                    MADCO


             Elisa Ossino's “wearable”
               lamp for Ambientec.


           Where fashion, design, and
                 colour converge.


                  ew perspectives emerge for   MADCO unveils its essence as a lifestyle   hallmarks of the designer, who favours
                  MADCO,  the portable lamp   accessory,  complementing  various  the sphere in her creations for its iconic
           Nenvisioned by Elisa Ossino        outfits—an adaptable accessory that   purity. "MADCO's roundness and its
           for Ambientec. Elisa Ossino Studio's   seamlessly navigates the realms of fashion   ability to pivot will make it a lively and
           imaginative lens transports  us  into   and design.                  empathetic object - a small character.
           interiors adorned with exquisite design   "With these images, I wanted to convey   While conceiving its design, I envisioned
           pieces and vibrant hues. Here, a model   the many facets of the project. MADCO   the round face of my daughter Maddalena,
           engages with MADCO, transforming   emerges as a versatile multifunctional   who also inspired the name” remarks
           it into an elegant handbag. This playful   lamp, rechargeable via USB, ever-ready   Elisa Ossino.
           reinterpretation stems from the lantern's   to accompany us wherever we go. Be it   MADCO encapsulates the poetics of
           distinctive form.                  by a lounge chair, bedside, in the dining   light, functionality, adept use of colour, and
             The visually slender metal  structure   room, or the bathroom. While we are   ambiance. This empathetic design, paired
           also serves as a handle, while the luminous   accustomed to associating light primarily   with outdoor performance capabilities,
           core takes the shape of a simple sphere,   with the environment, the photoshoot   establishes MADCO as a fresh and original
           allowing for a 360-degree rotation to   also provided inspiration to emphasise   interpretation of the harmonious fusion
           create an array of lighting configurations.   the lamp's essential connection with the   of technology, precision craftsmanship,
           The lower cap, housing the technological   body. One can literally wear it and carry it   and formal purity intrinsic to the realm of
           components, comes in five refined, warm   anywhere," shares Elisa Ossino.  Ambientec's portable lighting.   dw
           hues: olive, peach, terracotta, mustard,   Lightness,  geometric  abstraction,
           and cherry. Through its colour palette,   and monochromatic elegance are the   www.elisaossino.it



                           Pesca                              Cacao        Oliva




















                        Mostarda                             Ciliegia


















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