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HOSPITALITY

Hospitality: Hotels

& Lodges

by Stienie Greyling

he Hospitality Industry is
generally recognised as a section
Tof the wider service industry,
focusing on leisure rather than more basic
needs. It refers to various businesses and
services linked to leisure and customer
satisfaction.
A defining aspect of the hospitality is
that it focuses on ideas of luxury, pleasure, closely linked. Many of the services that Chat GPT can analyse data to develop
enjoyment and experiences instead of are classified as travel industry offerings more effective marketing campaigns,
catering to necessities and essentials. are also hospitality offerings, because make predictions and create personalised
It is important to understand that they are linked to leisure, customer experiences that make guests feel valued.
the hospitality and travel industries are satisfaction, pleasure, experiences and Chat GPT improves efficiency, reduce
disposable income. Importantly, the costs and improve customer service.
cross-over between the tourism and
hospitality industries centres on services Voice Search and Voice Control.
rather than end products. The use of voice search is becoming
increasingly common among customers
Hospitality Using Chat GPT. searching for and booking hotel and
Chat GPT has taken the world of restaurants. Hence, hotels need to
hospitality by storm, powering some of respond to this change in behaviour and
the most intriguing hospitality trends. make a clear attempt to capture these
These include custom-made chat bots for customers. This means, among other
hotels, restaurants and other businesses, things, structuring the website content
allowing them to offer multilingual clearly, so it features properly in voice
customer-service around the clock. search results.

30 Issue 285 • dw