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OUTDOOR
LIVING

Ethimo and La Mamounia

Marrakech, Morocco

a Mamounia, meaning ‘safe paradise’, project curated by Patrick Jouin and
is much more than a hotel, it’s a Sanjit Manku, under the direction of
Ldestination, a ‘monument’ capable General Manager Pierre Jochem, with
of combining traditional Moroccan the aim of preserving the charm and
architecture with Art Deco fashion. historical aesthetics of the entire structure
Exotic, scenic, refined, La Mamounia, by introducing contemporary elements
Marrakech, boasts a long history and capable of combining harmoniously with
tradition of authentic luxury hospitality. the whole.
Established in 1923, it immediately Now appreciated by the international
became synonymous with excellence jet set and winner over the years of
and an icon of timeless charm, with its numerous awards for its excellence in the
extraordinary interiors, rich in mosaics, hospitality sector, the hotel is cared for
arabesques, shapes, decorations and in every space, environment, room and
details that reflect the culture and rich suite to give guests a complete aesthetic
artisan tradition of this evocative land. and sensorial experience, emphasised
The imposing complex is surrounded by a series of exclusive and high quality
by gardens that extend for over eight services, such as a spa (which extends
hectares, dating back to the 18th century over 2,500 m2), swimming pools, cinema
when they were given as a wedding gift by and gourmet restaurants, all touched by a
Sultan Sidi Mohammed Ben Abdellah to fairytale atmosphere.
his son Mamoun, transformed today into Design is a tangible ‘value’ here and
an astonishing and lush oasis of peace and defines the overall experience of well-
beauty. being, charm and relaxation.
In 2020, La Mamounia was the The collaboration with Ethimo
protagonist of an important restyling was born thanks to the ability of its

48 Issue 285 • dw