Page 55 - Designing Ways 290

and Tiziano Vudafieri have taken on a
new challenge in Milan, with an interior
design project for the city’s most symbolic
location, overlooking Piazza del Duomo.
From the moment they enter, guests are
transported into the Aperol world, where
socialising begins as soon as they cross
the threshold.
A wall clad in a pale hammered gold
that reflects the orange of the opposite wall
in corrugated recycled polycarbonate,
recalls the colours of the sun as it sets
over the Venetian lagoon. The choice
of recycled plastic lends an organic
dynamism to the wall and also conveys a
message of sustainability and innovation.
This same material is repeated, in different
shapes and sizes, in the spaces that follow,
creating a common thread that runs
through the entire location.
Guided by the idea of somewhere
that fosters sharing, conviviality and
interaction, Claudio Saverino and Tiziano
Vudafieri came up with interiors where
every detail is designed to be experienced.
The central element of the project, the
bar, becomes a place for getting together
and dialogue, while the interior layout
encourages socialising, connecting
and the discovery of a story all about
belonging and authenticity. Made of the
same recycled 3D-printed corrugated
plastic as the bar in Venice, the one in
Milan has been coloured a glossy orange
that is so Aperol and a natural focal point.
The distinctive atmosphere of Milan’s
most important square inspired the
use of a well-known technology, in this
particular case used quite ingeniously to
produce a low-key yet high-impact design,
with craftsmanship as the distinctive
touch highlighting uniqueness.
The main challenge was the recycled
polycarbonate, as it tends to lose its given

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