Page 8 - Designing Ways 290
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TRADE WINDS                                                                                                      Villa Nova




             Toward Carbon Neutrality: An Innovative                                                                       Zibar

                     Design Partnership Launches a

                    More Sustainable Concrete Brick


                                  Montreal, Canada


                 he construction sector generates   represents  a  significant  advancement in
                 almost 40% of carbon emissions   sustainable construction.
           Tworldwide.     Working  toward
           solving this enormous challenge of   "In this partnership, our role was to
           lowering greenhouse gases in our   ensure that a product responds to all end-
           buildings requires cooperation across   use needs, while aiming to reduce carbon
           disciplines, where it is rare for architects to   emissions by 20%,"
           work directly with product manufacturers   explains  Hugo  Gagnon,  Partner
           who can develop a sustainable product   Architect and Sustainability Manager at
           requiring less energy to create, and which   NEUF.
           can then be tested by builders to ensure its   "I played the part of the mason who   a new approach to bricks is a tangible
           easy adoption.                     wants ease of product handling, the   outcome of their shared commitment
             NEUF architect(e)s represents one of   developer who must respond to market   to  developing  an  environmentally
           the few firms taking a significant step in   demands, and the municipalities who   and socially sensitive product that
           bringing the construction industry toward   demand both quality and heritage   is economically competitive with a
           carbon neutrality  by launching DUAL,   conservation. Of course, I also had to   universal design for everyone - architects,
           an innovative, ecologically responsible   take on the role of an architect looking   developers, entrepreneurs, and decision-
           concrete  brick  marking  the  firm's  first   to  express  their concepts.  I  believe  this   makers.
           research-action partnership to emerge   approach to close collaboration is essential   After  two  years  of  research  in   Exuding textural and tonal  Exuding  textural  and  tonal  appeal,  Zibar
           from its Sustainable Strategies department.   for innovative practices to emerge."  Permacon's newest plant in Anjou, the   appeal, Zibar embodies a  embodies  a  comforting  aesthetic  with
           This product brings together two of Eastern                          DUAL concrete brick product range                                                contemporary  allure.  A  combination  of
           Canada's most prominent companies in   The partnership               is  market-ready.  Product  experts have    comforting aesthetic with            luxurious  tactile  yarns  including  bouclé,
           construction: Webster - which specialises   The partnership was created in 2022   optimised its composition and physical   contemporary allure.       chenille  and  velvet  form  a  considered
           in masonry distribution, and Permacon   to quickly solve the problem of reducing   properties to maximise performance                                 collection  which  radiates  a  refined  sense
           - the country's largest manufacturer of   their individual environmental footprints   and sustainability. Studies are already                         of organic charm.
           concrete products. Available now, DUAL   within the construction sector. Designing   underway to further reduce the carbon
                                                                                                                                                                 Drawing  inspiration  from  a  wide  range  of
                                                                                                                                                                 rustic  landscapes,  abstract  shapes  and
                                                                                                                                                                 linear  contours  merge  to  form  striking,
                                                                                                                                                                 geometric designs which sit alongside all-
                                                                                                                                                                 over textures to form a harmonious blend
                                                                                                                                                                 of distinctive, decorative weaves.
                                                                                                                                                                 Coloured in a grounding palette of calming
                                                                                                                                                                 neutrals,  warming  mid  tones,  earthy
                                                                                                                                                                 greens and rich rusts, the Zibar collection
                                                                                                                                                                 offers  an  inviting  sense  of  relaxed  luxury
                                                                                                                                                                 into interior schemes.















                                                                                                                                                    Explore our ranges online at www.romo.com

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