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TRADE WINDS

Exciting new joint

venture to enrich

luxury coatings

market in

Southern Africa

lascon and Versus Paint, two
leading Southern African paint
Pand coatings companies, have
announced the formation of a joint
venture to accelerate the growth of luxury, The joint venture brings together the strengths of both companies. Both have
premium decorative wall finishes. This complementary expertise, scale and indicated that all their employees remain
important strategic move will enhance the capabilities of Plascon’s manufacturing, central to the success of the joint venture.
competitive position of both parties with supply chain, market reach, and brand The combined strengths of these two
the aim of delivering scalable and long- strength, with Versus Paint’s mastery of companies creates a dynamic platform,
term growth. luxury coatings, specialist textures and that none of Plascon’s nor Versus Paint’s
‘The strategic joint venture will unlock applicator support services. competitors have, to successfully expand
significant sustainable and scalable growth For Albano Prestia, Managing Director the fast-growing luxury specialist coatings
opportunities for customers by delivering of Versus Paint, the venture is set to segment. The venture is set to deliver profitable
new specialist innovative product and open doors: ‘I am excited about the new growth to both companies and create new
service solutions, an enhanced brand opportunities that the joint venture will employee opportunities for learning, growth,
experience, and expert technical excellence deliver for customers, and Versus Paint is career development and prosperity. dw
for both professional and retail customers,’ committed to ensuring a seamless rollout.’
says Alan Cotton, General Manager of The joint venture builds on the www.plascon.co.za
Plascon Southern Africa. respective, existing complementary www.versuspaint.co.za

8 Issue 302 • dw