Page 26 - Designing Ways 238
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PRODUCT
                DESIGN



                                                                                In 2018, the idea of creating Sillage
                                                                                emerges :
                                                                                  Exceptional skis of very high quality,
                                                                                making the materials used in racing
                                                                                accessible to any skiers.
                                                                                  It took two years of research and
                                                                                development to achieve this feat. Titanal®,
                                                                                a  material  designed for  competition,
                                                                                offers an engaging and extremely high-
                                                                                performance feel that is too rigid to be
                                                                                used by all skiers. The team, therefore,
                                                                                adapted its structure in order to preserve
                                                                                its  performance  qualities  while creating
                                                                                skis that are accessible and safe to any
                                                                                skiers.
                                                                                  For the first collection, Sillage
                                                                                sublimates Titanal® with bamboo, carbon,
                                                                                and slate materials.
                                                                                  The objective is to reinvent, innovate
                                                                                and take a fresh look at the ski and the
                                                                                material without forgetting the most
                                                                                important thing: having the most pleasure
                                                                                on snow thanks to the exclusive behavior
                                                                                of these skis.
                                                                                  In the 1970s, France was responsible
                                                                                for nearly 60% of the industry’s world
                                                                                production, unfortunately, it has almost
                                                                                disappeared today.
                                                                                  SILLAGE is proud to participate, at our
                                                                                level, in the preservation of this know-
                                                                                how.
                                                                                  La Fabrique du Ski was born from
                                                                                this desire in 2014, and Sillage extends
                                                                                this adventure with more high-end
                                                                                positioning.
                                                                                  Due to globalization, the manufacture
                                                                                of skis in France is subject to constraints,
                                                                                cost prices vary more and more from
                                                                                one country to another and, above all,
                                                                                the automation of production lines is
                                                                                increasing.
                                                                                  Moreover, the communication of
                                                                                certain brands leads to confusion,
                                                                                handcrafted but subcontracted, French
                                                                                manufacturing but at what percentage?
                                                                                  SILLAGE is proud to announce a
                                                                                100% French manufacturing and to
                                                                                surround itself with subcontractors and
                                                                                collaborators who  share these  same
                                                                                values.                     dw

                                                                                  Art Direction / Design: Arro Studio
                                                                                  Erik Arlen and Ludovic Roth
                                                                                  Photos: Thomas Lang

                                                                                        www.sillage-skis.com








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