Page 16 - Designing Ways 241

TRADE
WINDS

A postponed show, and a new launch:

introducing Design Joburg

Collective, 3 - 5 June 2021

f Covid-19 has taught us anything it Design Joburg Collective is working
is the art of adaptability, renewal and with several sponsors, with Sanlam
Ireinvention. Private Wealth already confirmed as one
Ongoing restrictions have made it of the event’s partners, and others to be
necessary to postpone Design Joburg, announced in the coming days.
this time to 20 – 22 May 2022. Whilst this Given the enthusiasm so far, and with
decision was not made lightly, it was made full adherence to all Covid-19 protocols,
in the best interests of all concerned. Design Joburg Collective is set to be a
We’re hoping 2022 is our lucky number! celebration of South African, continental
As regrettable as this further and global design in the epicentre of
postponement is, it has also birthed an Joburg’s décor and design scene. Designers, crafters and creative brands
exciting new event that we had originally without Kramerville representation
imagined would run in parallel to the More about Design Joburg collective will also be given the opportunity to
Sandton Convention Centre show. Media Aiming to offer visitors something participate in pop-ups hosted in several
10 and the Design Joburg team is thrilled unique over the 3-day event, showrooms designated sites around the precinct.
to announce the inaugural Design Joburg will be using this opportunity to launch The event will include graffiti and art
Collective. new collections and products, dress installations, buskers, public displays,
Answering calls from the décor and up their shop windows, offer special street spectacles and activities, so visitors
design industry – as well as our followers discounts and in-store activities, and are guaranteed an experiential feast.
and fans across all our platforms – Design more. Security arrangements will be a priority.
Joburg is launching this event to satiate Design Joburg Collective is free to Comparable to similar UK and EU events,
the appetite of like-minded, design-savvy the public. Select showrooms will also visitors are encouraged to don their
visitors. ‘Design Joburg Collective’ is a be hosting talks featuring leaders in the ‘takkies’, take to the streets, and soak up
suburb-sized showcase to be held in the creative community. all that the design community has to offer.
Kramerville Design District from the 3rd The ambition is to spotlight the grand The event’s radius is approximately one
to the 5th of June 2021. Kramerville offering from over 150 kilometre. Organisers will also provide
The event will be a mix of both talented tenants: lighting, decorative a shuttle service to transport the less
outdoor and indoor attractions, accessories, fabrics and wallpaper, energetic between key areas and events,
using Kramerville’s various galleries, kitchens and bathrooms, contract all in a safe, secure and Covid-adherent
showrooms, venues and outdoor spaces. furniture, interior architecture, flooring, environment.
Visitors will be able to explore at their hardware, audio and visual, light Released by: JP inc. Communications dw
leisure and attend complimentary industrial and more. The precinct’s dining
(socially distanced) scheduled talks, venues will be open to welcome visitors as www.designjoburgcollective.com
giving it a truly international feel. well as a selection of handpicked open-air
Those familiar with the likes of Media food trucks and bars.
10’s Clerkenwell Design Week (based
in London), and the Fuorisalone (the
fringe events that make up Milan’s
Design Week), will have an idea of what
to expect. The team at our sister show
Clerkenwell Design Week, has in fact
been instrumental in helping us realise
the Design Joburg Collective.
We have called on the insights of
our current Creative Director, Donald
Nxumalo, as well as past creative
collaborators, to produce an experience
to which both the trade and public are
invited. Speaking of collaborations,

16 Issue 241 • dw