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TRADE
WINDS

Bravo Brands acquires Nouwens Carpets to
sharpen home comfort offerings

s B ravo Brands continues to evolve its that by bringing the company into the importance of crafting brands whilst
product offering, this acquisition is Bravo fold under its newly created Bravo supporting local industry cannot be
Aone of the first steps for the multi- Flooring division, they can once again be overstated. The recent global supply chain
brand home comfort house as it implements a leading manufacturer and distributor disruption has reiterated the need for
an ambitious expansion strategy. of commercial and residential carpet local manufacturing capabilities, and we
Bravo Brands, South Africa’s leading products, as well as the growing synthetic remain incredibly proud not only of our
home and lifestyle comfort house, turf market in the country. South African heritage, but also of our
today announced that it has acquired In September this year, Bravo Brands local manufacturing base”.
full ownership of Nouwens Carpets, a unveiled a new logo and corporate Andrew Dewar, Chairman of the board,
renowned player in the South African identity as part of an extensive rebranding commented that the acquisition has
flooring market. initiative. The rename from Bravo Group afforded Bravo the opportunity to not only
This transaction is incremental to aligns with the company’s mission to invest in the sustainability and growth of
Bravo Brands’ portfolio of brands and grow and acquire home comfort brands, the textile industry, but in Harrismith
accelerates the growth strategy of the under one group. With more than 121 itself through the preservation of jobs at
newly rebranded home comfort company. years of craftsmanship and heritage to the factory at a time when unemployment
Nouwens Carpets, a proudly South its name, Bravo Brands believes in the is at such unprecedented levels.
African company, traces its rich history importance of supporting and developing Bravo Brands has eight of South
back to 1962 when Cornelis Nouwens local businesses, and emphasis is placed Africa’s much-loved home comfort and
first set up a manufacturing plant in on local manufacturing processes and bedding brands under their roof: Sealy,
Harrismith, from where it continued supply chain solutions. Slumberland, Edblo, and King Koil make
to supply its tufted wool carpets Dave says, “Bravo Brands’ growth up the Sleep Division, while Alpine, La-Z-
throughout the country. Challenging path has enjoyed a steady upward Boy, Grafton Everest, and Gommagomma
recent economic circumstances led to trajectory, even through the pandemic, are trusted household names in the
Nouwens Carpets going into business and has seen the business evolve from Lounge Division. dw
rescue early in 2021. Dave Govender, furniture manufacturer to multiple
CEO of Bravo Brands, firmly believes home comfort brand owner. For us, the

ALBATROSS

Nylon Loop Arms

Black Fabric
Seat Upholstery
Swivel & tilt mechanism
Gas height adjuster
with 1 position lock

5* black PC
steel base 600mm

www.chairexpress.co.za
Tel: 011 434 0444,
Email:Shantelle@chairexpress.co.za
44 Hulbert Rd Cnr Rosettenville Rd,
New Centre, Johannesburg
PO Box 39799, Booysens, 2016