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D-Neo Boho

Outstanding design

Duravit again acclaimed at the German Design Award 2022 White Tulip taps

he jury of the German Design D-Neo offers premium quality and case brought to life through authentic
Award 2022 has commended sophisticated design at an attractive entry- everyday moments. Whether bohemian or
TDuravit for its outstanding product level price. The extraordinary complete pop, on social media or in print – the D-Neo
and communication design. The bathroom bathroom range was Duravit’s second campaign celebrates diversity.
designer reaped the accolades “Winner” and innovation from 2021 to win three awards Duravit also received a further “Special
“Special Mention” in each of the categories – with an accolade as “Winner” for the Mention” for its News Magazine #13.
“Excellent Product Design - Bath and D-Neo taps plus a “Special Mention” for the Duravit is renowned for sensuous
Wellness” and “Excellent Communications series as a whole, as well as the associated bathrooms with a quality you can feel.
Design - Integrated Campaigns and communication campaign. The Duravit News Magazine makes sure
Advertising”. D-Neo will outlast short-lived trends this feeling is communicated on the very
White Tulip is the first full bathroom and is the perfect accompaniment to daily first contact with the brand. Over 100,000
created entirely by Philippe Starck. The life of any lifestyle in all its facets. The copies are printed and refined every year,
opulent product range was crowned first complete bathroom range by Belgian the magazine’s classy feel helping to breathe
“Winner” at the German Design Award. designer Bertrand Lejoly is testament to his life into the editorial content. The News
Every component is extraordinary and extraordinary instinct for interior design. Magazine gives dealers and end customers
exquisite, mirroring the organic silhouette Their sleek forms create the space into in over 40 countries the opportunity to
of a tulip in bloom and creating an almost which individual style can unfold, with immerse themselves in Duravit’s latest
sculptural, delicate character. design elements that represent much more bathrooms.
The associated range of taps was also than mere functionality. The German Design Award is a premium
awarded the title of “Winner”. The White Understated yet expressive - the taps award from the German Design Council,
Tulip taps testify to extravagant attention stand out thanks to their straight-lined, a globally recognized design competition
to detail. The consistent design element is geometric shape. The characteristically with the objective of discovering,
the handle that slants slightly outwards and narrow, vertically positioned handle is introducing and acclaiming unique design
is extremely easy and pleasant to operate standard throughout the entire range. trends. Each year high-calibre submissions
thanks to its smoothly polished surface. The diversity of D-Neo is also reflected in product and communication design are
High-quality workmanship and utmost in the award-winning communication recognised, each in its own way a pioneer in
perfectionism are apparent in the 160 campaign. Under the strapline “THIS IS the international design landscape. dw
narrow, vertically engraved stripes that give NEO”, the campaign showcases D-Neo in
the tap its particularly refined character. four different styles and variants, in each www.duravit.com

D-Neo D-Neo Pop

dw • Issue 248 11