Page 14 - Designing Ways 251
P. 14
TRADE
WINDS
IN SEARCH OF PURRFECT LUXURY
Everyone, including tigers, seems to know ponder the question, we kept falling asleep.
luxury when they feel it. But what is luxury? Not ones to give up so easily, we spent many
We decided to investigate but, as it was late, nights on a Slumberland, and were prepared
we thought a bed would be a good place to to spend many more.
start.
To shed light on the subject, we spoke to the
There are many bed brands in South Africa, folk who make Slumberland, and learned that
some of which claim to be luxurious, but their formula for luxury was to combine a
which one would help us find the answer? ‘no-partner-disturb’ adaptive spring system
that provides support where it’s most needed,
Our investigation required many hours of eco and health-friendly fillings, and super-
dedicated research under a blanket of secrecy, restful fine fabrics.
often working through the night. We tested
beds that were firm, medium and plush. We It all made sense, but the ingredients to
even tried extra plush. Most of the time, while luxury don’t provide a definition for luxury.
the beds were often comfortable, we couldn’t So, we slept on it some more. Until, finally,
really call them luxurious. We were in the we had the answer: When it comes to beds,
dark. And the question was keeping us awake Slumberland is the definition of luxury.
at night.
Slumberland truly is ‘the most comfortable
Then we tried out the new Slumberland place in the world.’ Tigers know that, and
range, and that’s when our research fell apart, now, thanks to our investigation, you do too.
because no matter how often we lay in bed to It’s purrfect.
14 Issue 251 • dw
