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TRADE WINDS

Going Green with Eco Ranges

Discover our new Eco-friendly fabric ranges.

s the climate crisis continues to Harlow
worsen, it has never been more Introducing Harlow, a vibrant collection
Aimportant for brands to become of hand-painted florals, Jacobeans and
more sustainable. With the fashion damasks.
industry already taking strides to improve The collection combines upbeat design
its carbon footprint, it is now time for the with sustainability and has been inspired
world of interiors to look at how their by English botanical gardens. The debut
products can be more eco-friendly. collection has been designed with the
Introducing our Eco ranges, marking environment in mind. Combining both
a new chapter in the world of responsibly recycled polyester and sustainably grown
sourced fabrics. organic cotton, Harlow’s prints, weaves
Combining both recycled polyester and embroideries reduce landfill waste
and organic cotton, our two new Eco and the need for harmful chemicals.
collections have been designed with the
environment in mind. The materials Coastal Retreat Organic Cotton
reduce waste and limit the need for Inspired by staycations and the revival Cotton is a renewable natural resource,
harmful chemicals, improving the quality of the great British seaside, Coastal but the future of cotton production is
of the soil we walk on, the air we breathe Retreat offers a sophisticated take on vulnerable due to poor environmental
and the water we drink. nautical interiors. This Eco collection management and working conditions.
The two new collections, Harlow and embraces sailing boats, underwater Choosing Eco-friendly fabrics offers
Coastal Retreat, both offer the same scenes and handprinted shells, alongside the assurance that the Organic Cotton
trend-led and colour confident designs watercolour spots, painterly Jacobeans production is certified to meet organic
that you would expect from a Prestigious and a coordinating diamond geometric. agricultural standards.
Textiles import collection. Presented in a palette of sea-blue, Organic Cotton production helps
sunshine yellow and bright coral, the sustain the health of soils, ecosystems, and
sustainably sourced fabrics are also people by using natural processes rather
available in a wipe-clean matt or glossy than artificial inputs. Importantly, organic
finish. cotton farming does not allow the use
of toxic chemicals. Instead, it combines
What makes our Eco Collections Eco- tradition, innovation, and science to benefit
friendly? the shared environment and promote a
Recycled Polyester good quality of life for all involved.
Starting their lives as plastic bottles,
our Eco fabrics help reduce harmful What are the benefits?
waste. Just 500g of recycled polyester • No chemicals are used in the growing
fibres saves 10 plastic bottles from landfill, of organic cotton to help reduce our
which otherwise would take 450 years to environmental footprint.
decompose. • The process uses 91% less water and
62% less energy than conventional
What are the benefits? cotton.
• Recycling 1 ton of recyclable plastic • 80% of organic cotton is rain-fed,
containers saves 5.7 square metres of helping to reduce the pressure on
landfill space. local water sources.
• The process of making recycled • When choosing organic cotton, you
polyester uses 90% less water than are investing in water conservation,
standard polyester. cleaner air, better soil and farmer
• Recycled polyester requires 70% less livelihoods.
energy than virgin fibre production. • Its production keeps farmers and
• 1kg of recycled plastic can keep 60 their families safe as they are not
water bottles out of landfill. exposed to toxic chemicals. dw
• 51 billion plastic bottles go into
landfill annually worldwide. www.stuartgraham.co.za

8 Issue 252 • dw