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COMMERCIAL
INTERIOR

Dynamite’s

Connected

Showroom

Cherry Hill, United States

riven by creativity and
innovation, the Dynamite
Dbrand has been given a
makeover. In order to thrive with today’s
hyperconnected consumer, the company
saw the opportunity to deliver a seamless
cross-channel experience by connecting
both the digital and physical worlds.
Located in New Jersey, and acting as
an atelier store, the project had to into
consideration a short-term lease and
therefore restrict construction budgets,
in order to maximise the transformation
of the space. As such, various strategies
had to be considered with respect to
reusing existing infrastructure such as
the storefront structure, the ventilation
system, and partial reuse of the lighting
system. However, a new division of the
space had to be made in order to allow for
the optimisation of operations.
The Dynamite storefront serves as a
transitional space from the mall. The
window displays are open and guide
shoppers as they enter the store. An
oversized, custom-made Corian podium

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