Page 18 - Designing Ways 256
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             CPUT Interior Design students awarded 1st, 2nd and 3rd Prize for

                          the Roche Bobois product design competition.


                               article written by: Colleen Cocotos – Senior Lecturer –
                                      Cape Peninsula University of Technology.
           R     oche Bobois is a world leader   company’s social consciousness and   discover the fascinating culture of South
                                               This competition is aligned with the
                     furniture
                 in
                                                                                Africa and to collaborate with three of the
                                      and
                               design
                 distribution.
                                                                                University (Cape Town), Greenside Design
             With a network of 255 showrooms in   allows Roche Bobois to discover new   bests design schools of the country: CPUT
                                              talents through new cultures while giving
           over 55 countries, the brand launches   them the opportunity to emerge. Through   Center (Johannesburg) and Tshwane
           collections bi-annually working closely   this collaboration, each party is enriched   University of Technology (Pretoria).
           with renowned designers and Haute   by the differences in traditions, cultures,
           Couture fashion houses.            techniques, and learns from particular   Design Award Theme
             Roche Bobois designers’ creativity   ways of thinking, conceiving products    Design a luminaire, with a new source
           and  artisanal  savoir  faire  bring  out  the   and expressing creativity.   of light.
           best in the highest quality woods and   From an applicant’s point of view, the     Artificial  light that  must be  brought
           leathers and the most original fabrics.   contest is a way of gaining exposure to the   to interiors to improve our quality
           Roche Bobois believe that savoir faire and   professional world and learning the ins   of life, both in terms of functionality
           design are inseparable: both give life to a   and outs of a product’s design, creation   and aesthetics. In a few years, the LED
           creation. What renders all Roche Bobois   and production.            revolution has dramatically changed the
           pieces unique is the meticulous selection   The winning designers will also earn   conception of lighting fixtures, reducing
           of materials, finishes and the finer details,   the opportunity to have their products   sixfold the energy required for a similar
           which together express a touch of French   prototyped and presented in the   result. Reaching beyond the simple
           Art de Vivre.                      international Roche Bobois congresses   replacement of light bulbs, this revolution
             Since 2009, the Roche Bobois Design   that select the future models added   was an opportunity to re-think lighting
           Award competition has chosen to explore   to its collection, thus being possibly   objects, to create them for and with these
           the diversity of new talents all over the   manufactured and distributed through   new types of light sources to improve
           world. It is held every two years in a   the Roche Bobois worldwide network.   functionality.
           different country.                  The winners will also learn about   Also, and in keeping with the challenges
                                              the communication process to gain   of the times, the choice of materials used to
                                              international press coverage  for  their   manufacture all objects, including lighting
                  First prize winer Valdina Manuel  product.                    fixtures, were reconsidered. Sustainable
                                               For this 8th edition of the Roche Bobois   materials must now be given priority,
                                              Design Awards, Roche Bobois is proud to   and upcycling can offer an opportunity to



























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