Page 16 - Designing Ways 257

TRADE WINDS

Naturedesign the power of material in human hands

The historic brand, now in its third generation and a leader in sustainability, continues to

explore the expressive potential of centuries-old reclaimed wood
and traditional crafts, resulting in unique works of design.

or Naturedesign the heart of every and ultra-contemporary works of design. the wood reveals the story of its past and
project is the material used and its This is also an act of rediscovery of the stands out to tell the story of its future.
Fexpressive potential. The historic region’s extraordinary and rare traditions The base is made of cast glass on cast-
brand from Cerea, near Verona - today in of artisan craftsmanship: a heritage to be iron moulds, a typical Murano process
its third generation, led by Thomas Franco preserved and protected - including, for that gives this quintessentially sustainable
- has also been a leader in sustainability example, the traditional glassmaking arts material the structural solidity it needs.
since the beginning. A search continued of Murano. The forms become essential in the
at Milano Design Week 2022 with the The ILL table is a symbol of the brand’s extreme, because the role of design is to
collections presented at the Salone del philosophy. The top is made of reclaimed allow the sensory vibrations of the material
Mobile.Milano. Naturedesign’s ethical wood from centuries' old architecture, to emerge. This purity of form returns in
and aesthetic code has always been rooted expertly restored with meticulous and the Waterfall table, made entirely of glass,
in re-use of materials and the reclamation skilled woodworking. Treated with 100% celebrating the material’s transparency
of rare woods, which are then paired with non-toxic and sustainable paints, it and lightness. The poetry of material
stone, glass, leather, and metal in unique preserves the patina of time. The grain of also reimagines a classic accent piece:
the River sideboard, both modern and
timeless, which brings together reclaimed
wood, glass, and leather. The connection
between domestic spaces and the home
that characterises all of Naturedesign’s
work is also apparent in the Lymph table,
whose sinuous and organic surface evokes
biomorphic forms and introduces a new
concept of conviviality.
Artisan processes, natural materials,
and a low environmental impact supply
chain that extends to transportation,
specifically designed to curb CO2
consumption. Pieces from the latest
collections are designed for “air-free”
travel, that is, disassembled and in highly
compact plastic-free packaging. A way
to share love and respect for nature with
everyone who chooses a table, sideboard,
chair or bookshelf by Naturedesign. dw

www.naturedesign.com

16 Issue 257 • dw