Page 59 - Designing Ways 257
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comes close to the trade fair experience
                                                                                of an Ambiente," says Oliver Berking,
                                                                                Managing Director of Robbe & Berking.
                                                                                  For Alfred Habbel, Managing Director
                                                                                of Westmark, Ambiente is also of
                                                                                outstanding importance: "Ambiente is
                                                                                still the leading international trade fair
                                                                                for the industry, the central trade fair in
                                                                                Europe, the link between the continents.
                                                                                A place where you can measure yourself
                                                                                against industry partners and exchange
                                                                                ideas. Our industry in particular is still
                                                                                a people's business. Direct personal
                                                                                contact is important. Being able to
                                                                                physically 'touch' samples of goods on
                                                                   Leonardo
                                                                                site at the show creates more proximity
                                                                                to the products."
                                                                                  For the second time, Ambiente will
                                                                     Koziol     bring together the growing range of
                                                                                products for hotels, restaurants and
                                                                                catering suppliers, and for the first time
                                                                                in Hall 11.0. The segment, which is in
                                                                                very  high  demand,  attracts  numerous
                                                                                nationally and internationally renowned
                                                                                brands. On board are leading companies
                                                                                such as APS, BHS, RAK, Steelite, Utopia
                                                                                or Villeroy & Boch Hotel.
                                                                                  From February 2023, Ambiente will
                                                                                be held at the Frankfurt exhibition
                                                                                centre at the same time as the leading
                                                                                international consumer goods trade fairs
                                                                                Christmasworld and Creativeworld.
                                                                                •   Ambiente/Christmasworld: Febru-
                                                                                    ary 3 to 7, 2023
                                                                                •   Creativeworld: February 4 to 7,
                                                                                    2023                    dw

                                                                                  www.ambiente.messefrankfurt.com



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