Page 32 - Designing Ways 258

RETAIL
INTERIOR

Garage

Soho, NYC

roupe Dynamite inc. is pleased
to announce the opening of
Gthe first Garage store in New
York City, located in the trendy SoHo
neighbourhood. In order to thrive among
today’s hyper-connected consumers, the
space acts as a window to our brand vision,
encouraging people to be themselves.
Located at 508 Broadway Street, the
project consists of the renovation of a
commercial space on two levels. The
boutique is part of a five-storey building
of which the upper floors are residential.
Although the project does not affect the
residential floors, the renovation plans
must take into account the working issues
of the space, the entry of goods, universal
accessibility, the presence of old conveyor
systems, and an existing landmark
storefront. In fact, the store is located in
the SoHo-Cast Iron Historic District,
which was designated a National Historic
Landmark in 1978. Various strategies had
to be considered to reuse the existing cast
iron storefront structure, and interior

Photography credit: Groupe Dynamite inc.

32 Issue 258 • dw