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infrastructures such as the existing
conveyor belt, ventilation system, and
the partial reuse of electrical distribution.
However, a new division of the space
allows for the full expression of the brand
experience.
Major investments were made in more
environmental materials, including LED
ambient and accent lighting, custom-
made Corian fixtures, and glass block
walls, resulting in less maintenance, better
longevity, and higher energy efficiency.
For the Garage store design, a combination
of raw authentic materials was chosen in
order to reflect the effortless style of their
core customers. A mix of natural wood,
Corian tile fixtures, and white steel fixtures
contrast with fluorescent LED lighting,
dichroic glass, and infinite mirror to create
an eclectic environment. The fitting room
zone is vibrant and amplifies opportunities
for self-broadcasting moments, allowing
our customers to express themselves while
shopping.

Storefront rendering
Photography credit: Groupe Dynamite inc.

dw • Issue 258 35