Page 62 - Designing Ways 262

ALL ABOUT
ART

or the digital art installations
at Terminal C, which opened
Gentilhomme Studio unveils a series of Fin fall 2022, Montreal-based
creative studio Gentilhomme went to
immersive and interactive digital art great lengths to create hours of original
content, using advanced CGI, machine
installations for Orlando International learning, live action, and immersive
underwater filmmaking, along with 3D
Airport’s new Terminal C motion tracking technology that renders
imagery in real time on massive screens.
The experience reconsiders passenger
Orlando, United States relationships to the airport by offering
unexpected moments of magic that
bring back the joy and wonder of air
travel. Under the mantra 'the knowns
and the unknowns of Central Florida',
the installations feature a multitude
of original content, from underwater
manatees swimming in the Crystal
River, to SpaceX rocket launches, while
also exploring lesser-known beauty like
the vast ranchlands and the downtown
Orlando skyline.
As a result, an expected 60 million
passengers passing through Terminal
C annually will be able to discover over
70 video vignettes that are curated and
scheduled based on the passenger journey,
in consideration of dwelling time, time of
day, and season.

This content is integrated into several
large-scale media features:
• The Moment Vault: Located at the
centre of the Palm Court, the primary
public gathering space for all departing
guests, the Moment Vault serves as an
iconic centrepoint. The installation

62 Issue 262 • dw