Page 70 - Designing Ways 264

A new city-hotel concept,

Urban Hive Milano

Milan, Italy

Urban Hive Milano opens its doors, bringing the perfect blend
of business and leisure into the heart of Milan. The Italian
architecture studio Vudafieri-Saverino Partners has created
a point of reference for travellers and a mixed-use space for
the city, taking the concept of an urban hotel to another level.
A new home away from home. The hospitality industry’s evolution
has changed how hotels are planned and designed. As a result,
today’s hotels are hybrid, mixed-use spaces that offer experiences and
comfortable places that make you feel at home. Places that become
one with the city and meet new needs, offering the best blend of
business, co-working spaces, leisure, fitness, and relaxation.
Urban Hive Milano offers all this and more. Located in the heart
of the bohemian Brera District, its eclectic yet functional design
perfectly reflects Milan’s dynamism, artsy and trendy vibes, making
this new four-star hotel the perfect cosmopolitan destination for
international travellers.
The project was entrusted to Vudafieri-Saverino Partners, renowned
architectural firm with offices in Milan and Shanghai. Starting from
the historic Carlyle Brera hotel, the Urban Hive concept, its common
areas and 97 rooms and suites —spread over seven floors— have been
completely redesigned.
Tiziano Vudafieri and Claudio Saverino’s concept has given life to an
inviting, informal place full of character and colour, where elements
of Milan’s past coexist with its modern spirit. The choices for the
interiors and soft decoration add a contemporary edge to traditional
Milanese design, hinting at the timeless elegance of the post-war
maestros and the city’s legends and symbols, from the Madonnina
to Bar Basso (the first-ever bar in Milan to introduce the “aperitif” to
everyday people).

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