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at peak performance. It is for this to trust. Now, this is the point where Because I have personally experienced
reason that the business owner should interior designers become sceptical, such positive results, I now offer
experience certain perks such as a decent they cannot envision how this could entrepreneur and staff training on
salary, bonuses, travel and uninterrupted possibly work because their business is the use of business systems to achieve
family and holiday time. Otherwise, why all about them. However, as the founder professional growth and personal
would anyone put themselves through and business owner you can continue to freedom. I have also launched a series
that amount of stress? be the face of the agency while working of blogs focussed on improving the
And yet, within a typical interior design behind the scenes to ensure business professional image of interior designers
agency the business owner is also the success. This scenario can be achieved within the built environment which
principal interior designer, responsible by implementing business systems, which practitioners can follow. I encourage all
for all aspects of the day-to-day design are simply a set of templates and step- interior design entrepreneurs to take a
work and overseeing project execution. by-step instructions that your designers leap of faith and join me in this journey
While both roles are essential, they are and office admin staff can be trained to of professional development, and finally
both full-time jobs. Thus, most interior follow, without your involvement. I have take a breath and enjoy the perks of
designers end up feeling overwhelmed done this myself, as have my friends, and being an entrepreneur. dw
and often become frustrated with their we have never looked back. In fact, one
(usually very demanding) clients. When friend confessed that she would rather Jocelyn Jones
you look at it from this perspective the shut her business down than go back to • Email: jo@jossi.co.za
average interior designer is taking on too doing everything herself, it was just too • Blogs: https://ingroup.blog/
much, and it is unlikely that anyone in overwhelming, and her quality of life is
this situation can perform all their roles now too important to her. www.iidprofessions.org.za
to the very best ability because they are
just stretched too thin.
If you want to run a successful interior
design business, you need to play the role
of the ‘business owner’ and you need
to pass over the responsibilities of the
day-to-day design work to trained and
experienced people that you must learn
dw • Issue 272 19