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at peak performance.  It is for this   to  trust.    Now,  this  is  the  point where   Because I have personally experienced
           reason that the business owner should   interior designers become sceptical,   such positive results, I now offer
           experience certain perks such as a decent   they cannot envision how this could   entrepreneur  and staff  training  on
           salary, bonuses, travel and uninterrupted   possibly work because their business is   the use of business systems to achieve
           family and holiday time.  Otherwise, why   all about them.  However, as the founder   professional growth and personal
           would anyone put themselves through   and business owner you can continue to   freedom. I have also launched a series
           that amount of stress?             be the face of the agency while working   of blogs focussed on improving the
             And yet, within a typical interior design   behind the scenes to ensure business   professional image of interior designers
           agency  the  business  owner  is  also  the   success.  This scenario can be achieved   within the built environment which
           principal interior designer, responsible   by implementing business systems, which   practitioners can follow.  I encourage all
           for all aspects of the day-to-day design   are simply  a set of templates and step-  interior design entrepreneurs to take a
           work and overseeing project execution.     by-step instructions that your designers   leap of faith and join me in this journey
           While both roles are essential, they are   and office admin staff can be trained to   of professional development, and finally
           both full-time jobs.  Thus, most interior   follow, without your involvement.  I have   take a breath and enjoy the perks of
           designers end up feeling overwhelmed   done this myself, as have my friends, and   being an entrepreneur.    dw
           and often become frustrated with their   we have never looked back.  In fact, one
           (usually very demanding) clients.  When   friend confessed that she would rather   Jocelyn Jones
           you look at it from this perspective the   shut her business down than go back to   •   Email: jo@jossi.co.za
           average interior designer is taking on too   doing  everything herself,  it  was just too   •   Blogs: https://ingroup.blog/
           much,  and  it is unlikely that anyone in   overwhelming, and her quality of life is
           this situation can perform all their roles   now too important to her.    www.iidprofessions.org.za
           to the very best ability because they are
           just stretched too thin.
             If you want to run a successful interior
           design business, you need to play the role
           of the ‘business owner’ and you need
           to pass over the responsibilities of the
           day-to-day design work to trained and
           experienced people that you must learn




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