Page 14 - Designing Ways 274

COMMERCIAL
INTERIOR

A.H. Beard China

Flagship Store

A dream of light born in

the blue wilderness

.H. Beard Mattress, a century-old

ingenuity enterprise originating
Afrom Australia, aims to provide
a quality sleep experience, adhering to
the viewpoint of the art of carving to
create every mattress, always adhering
to the brand concept of nature, health,
and comfort, and providing high-end
quality products and services for global Designer,
customers. Updating the user experience Jia Huainan
and display concept, A.H. Beard
launches a new store image system, its
latest showroom design in Shanghai by Jia Huainan
FARNEAR DESIGN. Chief designer Jia
Huainan Jia takes the lead, focusing on
the trend and matching the characteristics Founder & Chief designer of FAR- of A-cero, the world's top superstar lux-
of the brand, introducing the innovation NEAR(Shanghai) DESIGN Consulting Co., ury house DESIGN company, and joint-
of curatorial art into the commercial retail Ltd ly founded FARNEAR&A-cero Design
space, integrating the creative design of Co-founder of VENICE ARCHITECTS&- brand, which integrates the high-end life-
FARNEAR DESIGN
style and ecological concept of Europe and
the space and the commercial tone of Co-founder of FARNEAR&A-cero DESIGN Spain, and combines with Eastern nature
the high-end brand, choosing aesthetics CCTV-2 "Space Model" TV programme and humanity. Dedicated to providing top
from the brand culture, and enriching highlights recommended designers living space design, soft decoration and
the new experience of the exhibition hall Member of the International Design Com- exclusive services for the wealthy class
interaction with the resonance hidden in mittee of CEIDA China Europe Internation- in Asia, and is committed to exploring a
beautiful lifestyle of harmonious coexis-
al Design Association
the details. China's leading designer of international tence between man and nature.
The entrance of the exhibition hall uses luxury home design. With many years of
a large area of curved floor-to-ceiling glass cross-field design experience, Jia Huainan About us
to blur the boundary between indoors and has won the American Interior Design mag- Farnear (Shanghai) Design Consulting
outdoors. Under the expansive opulent azine Golden Bund Award, World's Best Co., Ltd. is a cutting-edge interior archi-
Home System Integration Award, the Ital-
tecture design firm with an international
stone wall, the integration of natural ian A'DESIGN Award, IAI Interior Design background. The main business is present-
planting adds a comfortable experience like Competition, IDEA-TOPS, he 40UNDER40 ed by the overall visual landing of com-
coming home, when entering the space. China Design Outstanding Youth Award, mercial space, living space, and art space.
In front of the curved floor-to-ceiling and the China Building Decoration Associ- As a professional organisation, we adhere
glass, the space displays the growth ation Award. And cross-border cooperation to the boutique strategy, to faithfully re-
with FENDI and other world-famous luxury
flect the design works we can provide a
posture of the derivative life stretch - the brands, in the first-line real estate enterpris- full range of services from design, and
stainless steel top surface is concealed es and top private customer circles to main- construction, to art jewelry. This service
with the hand-embroidered pattern on tain a good and a high reputation. system is guided by a high level of design,
the mattress, and the Wenzhu exhibition Since its founding, FARNEAR DESIGN dominating the entire industry chain of
of the definition of life "a gentleman can has become one of the most innovative the decoration industry, and giving back
design consulting firms in China. In 2019,
to our customers with efficient and perfect
not live without bamboo" is tilted out he became the only partner in Asia Pacific works.
beside the light and shadow.
The symmetrical, semi-circular wall
is the prelude to the entrance, and the
immersion experience brought on by
the unique sense of ceremony, allows the their hearts. The building blocks focus the various bed items placed in the space,
participants to further immerse in the on the highlights of the space. Under and this will attract people to stop.
sensory reverberations created by the the guidance of the aesthetic integration As a new generation of exhibition hall
space, and can not help but immerse their of light and shadow, colour and gradual for Beard brand, Fanay's design breaks
thoughts in it, to gradually relax and open volume, the viewers will shift their eyes to through the concept of 'store' in the

14 Issue 274 • dw