Page 98 - Designing Ways 276
P. 98
BRIGHT IDEAS
SERVOMUTO presenta
“In fondo al cortile a sinistra”
uring 2024 Milan Design Week, interior designer and the founder of the from lamps to the smallest furnishings, is
SERVOMUTO will welcome Gaia Home Project, who, for the occasion, available for purchase. It facilitates fluid
Dvisitors to explore its latest will transform SERVOMUTO’s studio and ever-evolving installations where
offerings in the ‘In fondo al cortile a into a captivating home characterised by visitors play a pivotal role in defining its
sinistra’ (In the Courtyard on the Far Left) vibrant hues and a seamless blend of the character and potential. dw
exhibition in collaboration with the Gaia brand’s lamps with assorted furnishings
Home Project by Gaia Venuti. and accessories. From design classics www.servomuto.it
SERVOMUTO, renowned for its to contemporary pieces, including the
lighting design expertise and likened to a whimsical ceramics of Fausto Salvi and
haute couture atelier, showcases projects the floral compositions of Mario Nobile
that infuse classic lampshade designs – OFFFI, the eclectic mix invites guests
with a contemporary, sophisticated, and to immerse themselves in a world of
irreverent twist. storytelling and possibility.
The new Giardino Floor lamp, an This dynamic arrangement not only
extension of the acclaimed Giardino showcases a diverse array of products
collection, is the spotlight among the but also invites visitors to actively
exhibits. Drawing inspiration from the participate in shaping their
eclectic style of the 1950s, with nods to the own narratives. Every item
exoticism of the Far East and the leisurely on display,
afternoons of Milan’s elite, this floor
lamp is offered in three distinct colour
variations – ivory/pink, white/black,
and green/black. Featuring a rattan and
fabric lampshade adorned with delicate
contrasting trimmings, it rests gracefully
upon an elegant oak structure and a sturdy
concrete base. Reminiscent of outdoor
umbrellas, its volumes and shapes evoke
a serene ambiance, seamlessly integrating
outdoor aesthetics with interior spaces.
Alessandro Poli, the driving force
behind SERVOMUTO, has entrusted Gaia
Venuti with creating an immersive setting
for the new products. She is a creative
98 Issue 276 • dw