Page 8 - Designing Ways 278

TRADE WINDS

Celebrated

international

jewellery brand,
Patrick Mavros

expands to Cape

Town’s V&A

Waterfront

conic international jewellery house
Patrick Mavros is proud to announce
Ithe opening of its first boutique in
South Africa at Cape Town’s prestigious
V&A Waterfront. This expansion marks a
significant milestone for the family business,
bringing together two icons - the timeless
elegance of Patrick Mavros’ creations and
the beauty of the V&A Waterfront.
The eponymous brand was founded
in 1978 when Patrick carved a pair of
earrings for his wife, Catja. She wore them South Africa was a natural progression a wildlife sanctuary, reflecting the family’s
to the hair salon, where the hairdresser fell for the brand. “We have been looking for deep connection to nature. Every creation
in love with them and instantly requested the ideal retail space in South Africa for - from delicate floral earrings to intricate
a pair for herself. From this loving gift, many years - initially in Johannesburg,” sculptures of Africa’s most beloved
the business was born and has grown says Alexander. “But then the perfect spot creatures - becomes a timeless heirloom
into what is now recognised as Africa’s became available in Cape Town, in the destined to be cherished for generations,
definitive luxury brand. unmatched V&A Waterfront, and it was with each item undergoing a meticulous
Today, the Mavros family, including a serendipitous fit. We’re very excited to process to ensure the highest standards of
sons Alexander, Forbes, Patrick Jr, grow our family business in South Africa quality and authenticity.
and Benjamin, along with their father, from this world-renowned location.” “Embodying the spirit of family and
continue to infuse each piece with the Similar to the brand’s flagship store in tradition permeates every aspect of our
same dedication to quality and artistry London - an elegant space frequented by business. Intrinsically, we are a brand
that has defined the house of luxury since Her Majesty Queen Elizabeth II, as well that has been born out of a love story,
its inception. From the atelier in Mauritius as Her Royal Highness the Princess of which I think is wonderful. Ours is a
and the studio in Zimbabwe exceptional Wales, Hugh Grant, Bruce Springsteen, tale of African creativity and African
objets d’art and jewellery are handmade in Denzel Washington and more - the V&A craftsmanship,” Alexander continues.
sterling silver and 18-carat gold, garnering Waterfront boutique welcomes guests “We are an African success story, but
the brand global acclaim for exquisite into a light and bright treasure trove of fundamentally, we are on a mission to
design and unparalleled service. masterful creations, with floor-to-ceiling tell the story of Africa's wildernesses
“Our mission as a family is to showcase windows perfectly framing the dock and and wildlife, by creating collections that
the very best of African creativity and Table Mountain beyond. contribute directly to conservation!”
craftsmanship on an international stage,” Although the brand generally likes to Visitors to the new boutique at the V&A
says eldest son, Alexander Mavros. keep mum on its esteemed clientèle, it has a Waterfront can expect to be immersed in
“America has its Tiffany, France has its notable private client list that includes many an enchanting world of African-inspired
Hermès, Europe has its great luxury of the world’s most recognisable individuals, luxury, where every piece tells a story of
houses... And then you look at Africa, global leaders and celebrities, many of adventure, passion, and reverence for
the continent with so much mystique, whom regularly seek out the Mavros family nature. Whether seeking a timeless gift for
intrigue, and romance - it is our mission to collaborate on custom pieces - from a loved one or a personal statement piece to
to show the world what Africa has to offer jewellery to tableware, and beyond. treasure for a lifetime, patrons will discover
and create its most desired luxury brand.” Patrick Mavros’ headquarters - located the perfect embodiment of elegance and
With stores in London, Harare, in the hilly outskirts of Harare, Zimbabwe craftsmanship at Patrick Mavros. dw
Mauritius, Tanzania, Nairobi, Namibia, - are where the magic really happens. The
and Victoria Falls, opening a boutique in base serves not only as a studio but also as www.patrickmavros.com

8 Issue 278 • dw